Really Great Reading (RGR), an education technology company specializing in literacy programs, needed to activate and expand its 2024 rebrand across digital touchpoints. Its website and marketing assets required updates to reflect the new brand consistently. The team also needed to improve user experience across channels. RGR partnered with an external creative team to implement the rebrand across key digital assets. The work included redesigning website pages, product pages, and landing pages. New email templates were also created to support the updated brand. Brand guidelines were strengthened to improve visual consistency across channels. The initiative resulted in measurable growth across web and email performance. Website traffic increased year over year, and new website users rose significantly. Email engagement improved through higher click rates and open rates. Landing page conversions also increased.

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Endo had recently rebranded its PAR Sterile Injectables division and needed LinkedIn to serve as the front door for a hospital-focused audience. The team aimed to build credibility with pharmacists, showcase innovation, and humanize the brand with employee stories and product education. Multiple product launches increased demand for campaign-ready visuals and workflow explainers. A small internal team and costly external partners made output slow and inconsistent, limiting momentum. Endo partnered with an external creative team to build a scalable LinkedIn growth strategy for Endo Injectable Solutions. They launched a new LinkedIn showcase page and created a LinkedIn-first content plan with defined cadence, messaging pillars, and engagement tactics. The team produced copy and messaging, branded graphics and carousels, and short-form employee and product videos. They also coordinated content around healthcare moments like National Pharmacists Day, National Hospital Week, and National Nurses Week and packaged sample posts for legal review to help speed approvals. Within 60 days, the new showcase page reached 1,056 followers, including 746 followers in the first 2 weeks. Over the following 6 weeks, engagement grew by 41%, supported by early performance across a limited set of posts. Posts averaged 92+ likes, exceeding the cited benchmark of 27 likes for multi-image posts on pages with 1–5K followers. Output scaled significantly as posting frequency increased from 1–3 posts per month to 2–5 posts per week, and the team delivered 20+ creative projects in under one year.

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Physician’s Choice had a solid social media presence but wasn’t connecting with the women’s health market. Their Vaginal Wellness Pro launch needed more visibility, and they weren’t generating enough user-generated content to resonate with that audience. They also lacked the experience and resources to design and produce standout PR boxes at scale, which put their rebranding efforts and social momentum at risk. A cross-functional creative team was assembled to turn the influencer PR box concept into a producible, on-brand campaign asset. The team collaborated with Physician’s Choice to map the unboxing experience, refine the box structure for mass production, and design packaging that captured attention. To improve influencer output, the boxes included clear messaging plus a postcard with a QR code that linked to a dedicated landing page of guidance slides and video instructions. The finished PR boxes were delivered as planned and helped boost brand awareness during a crucial phase of rebranding. Influencer content increased social media engagement and visibility, including a noticeable surge on TikTok Shop. The campaign generated measurable outcomes, including revenue attributed to influencers on Instagram and TikTok and improved social video performance.

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Midland Industries struggled to drive meaningful website traffic and improve search visibility. The team lacked in-house SEO expertise and had not committed to a full strategy that could consistently elevate online reach. Internal systems and processes were not optimized to support a large-scale SEO initiative. With a small marketing team, they needed external guidance and added support to execute effectively. A comprehensive SEO approach was implemented to address both strategy and execution. An SEO audit and deep dive into internal processes identified operational hurdles slowing progress. The team then developed a plan aligned with SEO best practices, including content creation, branding elements, website optimization, and social media materials. Ongoing support helped keep the initiative on track and address new challenges as they arose. The initiative increased monthly website traffic by 20%. Website impressions rose from about 70,000 per month to approximately 85,000. Midland also saw higher social media engagement and visibility, even while reducing posting frequency to focus on SEO. Internal processes and data systems were streamlined, helping the team better prioritize future marketing and SEO work.

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Darwin’s Pet needed an affordable, scalable way to produce modern creative that could keep up with a fast-moving pet industry. The company’s in-house capabilities were limited, and a single designer was not the right fit for the role. Traditional agencies delivered quality but were too expensive for long-term support. The team also needed a stronger way to communicate updated branding to a wider online audience. Darwin’s Pet implemented an all-in-one Creative-as-a-Service partnership with a dedicated Creative Director and a specialized bench of creatives. The team centralized creative work into a single, organized workflow with one point of contact and regular check-ins. The partnership supported rebranding and updated visual identity, plus ongoing production of digital content, ads, social assets, and marketing collateral. It also provided access to specialized roles like videographers, voiceover artists, and copywriters without additional onboarding. Over the course of the engagement, Darwin’s Pet saw an upgrade in visual quality and more consistent brand presence across outputs. Faster creative turnaround—especially for ads—enabled the team to run more A/B tests than previous setups allowed. The company became more agile on the advertising front by iterating and testing creative more quickly. The partnership remained active and successful over a 16-month period while supporting the brand’s shift toward more modern, digital-first content.

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Werking Health, a mental healthcare provider offering therapy and medication management, faced generic, stock-based branding that lacked a distinctive professional identity. They needed a cohesive visual system that better represented their mission and patient experience. They also required a broad set of branded materials to support the business. A rebrand was implemented to create a more distinctive identity. The work included developing a new logo system featuring a brain-inspired design intended to symbolize the emotional journey from distress to recovery. A complete suite of business collateral was produced through a collaborative process that included color psychology workshops and mood board presentations led by Creative Director Sitara D. The engagement resulted in a large volume of branded deliverables produced on an accelerated timeline. Werking Health received assets quickly enough to support their needs and reduce spend compared with traditional agencies. The logo and color palette were completed early in the project to anchor the broader collateral work. Overall turnaround improved compared with typical freelance marketplace timelines.

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Kung Fu Tea, a leading bubble tea brand, lost an internal designer and needed creative support without rebuilding an entire department. The team faced a design gap that threatened momentum across marketing needs. They needed a way to maintain quality and consistency while keeping work moving. A hybrid model was implemented that combined a Creative-as-a-Service platform with Kung Fu Tea’s existing in-house designer. The effort was led by Creative Director Lisa C. The approach integrated internal and external resources to support ongoing marketing and creative requests. The partnership enabled faster project turnarounds and increased content production volume. It also delivered consistent, reliable marketing assets across initiatives. In addition, it brought fresh creative ideas from an external viewpoint while supporting seamless collaboration between internal and external teams.

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