Newsweek Common Ground Campaign needed revamped digital ads that leveraged AI-generated imagery. The customer sought new visuals that fit a pen-drawn portrait style while remaining suitable for a modern digital campaign. Existing creative approaches did not provide the distinctive look required. An iterative concepting process was implemented using MidJourney to explore creative prompts. The team tested directions such as pen-drawn style portraits of construction workers and doctors. The workflow ran through Discord and combined AI outputs with traditional design tools to refine the final visuals. The effort delivered unique visuals that blended traditional illustration cues with modern digital clarity. The campaign’s digital visuals were enhanced with AI-generated, pen-drawn style portrait concepts. The final assets aligned with the customer’s need for refreshed digital ads built on AI-generated imagery.

Skills

Project Details

Shanti Energy Bars needed packaging that reflected their all-natural, vegan superfood ingredients and vibrant personality. Their existing packaging did not clearly communicate these attributes. They also needed to differentiate multiple flavors while keeping the lineup recognizable as one product family. A bold, colorful packaging system was developed with eye-catching typography to highlight health benefits. Each flavor received a unique twist while maintaining a cohesive look across the full line. Custom icons and playful illustrations were created to bring the superfood benefits to life. The work delivered a unified multi-flavor packaging line that matched the brand’s vibrant personality. The packaging clearly emphasized the all-natural, vegan superfood positioning through typography and visuals. Each flavor was differentiated while the overall product-line aesthetic remained consistent.

Skills

Project Details

Insightly needed a comprehensive and visually engaging infographic to educate its audience on using social media for customer acquisition. The existing materials did not package the topic in a single, clear visual story. They also needed content that fit their brand and could be distributed across social platforms. The team conducted extensive research on social media engagement, customer service, and productivity best practices. They then designed a vibrant, on-brand infographic supported by custom illustrations. The work went through multiple design iterations and was delivered in various formats tailored to different social media platforms. Insightly received 1 comprehensive infographic focused on social media and CRM use for customer acquisition. The final deliverables included custom illustrations and multiple platform-ready file formats. The materials were prepared for distribution across social channels.

Skills

Project Details

Velocity Global, a global workforce management provider serving 185+ countries, needed new digital advertising assets for LinkedIn and the Google Display Network. The customer required creative that could speak to HR professionals, business owners, and C-suite executives. Existing assets did not meet the needs for these channels. JPG and HTML5 ads were developed for use across LinkedIn and Google Display placements. The HTML5 units included interactive animations to increase interactivity and attention. The creative messaging emphasized seamless global workforce management for the target audiences. The campaign resulted in higher engagement and click-through rates. Animated HTML5 and JPG units supported delivery across both ad platforms. The final assets helped communicate the value of global workforce management to decision-makers.

Skills

Project Details

Basin Haulage, one of only three commercial waste carters in Queens central NYC, needed to rapidly acquire market share ahead of a contract transition. The customer faced competitive pressure during a time-sensitive market shift. They needed materials that would stand out from established competitors. They also needed the work completed quickly. A brochure-style landing page (whodoesmytrash.com) was created to support outreach. AI-generated hero graphics were produced using MidJourney to give the page a modern, professional look. Three rounds of postcards were also developed, each featuring unique AI images. The visuals were designed to differentiate Basin Haulage in a crowded market. Initial concepts were delivered in 3–5 business days to meet the tight timeline. The landing page and postcard rounds provided a coordinated set of campaign assets. The modern, professional visuals set Basin Haulage apart from competitors. This helped support their push to acquire market share ahead of the contract transition.

Skills

Project Details

Insightly needed a decision tree infographic titled “Should Your Small Business Use an Online CRM?” to help small business owners decide whether an online CRM would benefit their business. They required the content to be easy to follow while still communicating CRM advantages. The infographic also needed to align with Insightly’s branding. A decision-tree format was implemented to guide readers through a series of questions. The design used strong visual hierarchy with bold typography, color coding, and custom illustrations to increase engagement and clarity. The work was completed through close collaboration to maintain content alignment and visual consistency. The final infographic successfully guided small business owners through the decision-making process. It clearly conveyed the benefits of using an online CRM in a clean, compelling layout. The delivered asset met the goal of producing a visually engaging, branded infographic.

Skills

Project Details

First Day Homecare provided care through Home Health Aides, RNs, and LPNs, spanning services from light housekeeping to skilled nursing. They needed a warm, welcoming brand that represented quality care and fresh beginnings. The identity also needed to appeal to a broad audience, including clients with faith-based values. The goal was to feel approachable, comforting, and trustworthy. A full brand identity was developed around the name and messaging for “First Day Homecare,” chosen to emphasize the importance of the first day in care with an inclusive, slight biblical reference. A nurturing, professional logo and a cohesive visual identity were created to match their care mission. Colors, typography, and design elements were selected to convey trust and professionalism across touchpoints. Custom graphics and icons were produced, supported by a detailed brand style guide to maintain consistency. The completed branding captured the organization’s mission of high-quality care and a fresh start every day. Collaboration and iterative feedback ensured the work reflected the client’s vision and refined details throughout. The client loved the new look and feel. The refreshed identity positioned the organization to resonate with its intended audience and support recognition as a trusted name in home healthcare.

Skills

Project Details

SkinAgain.com’s original redesign improved aesthetics but caused a substantial drop in conversion rates. The team needed to understand what changes were hurting performance. They also needed to recover conversions without losing the visual improvements. A comprehensive UX review was conducted to diagnose friction points across the site experience. A/B testing was implemented to validate changes before rolling them out broadly. The website was redesigned using a user-centered approach, including improved call-to-action buttons, a more streamlined checkout, and better integration of brand elements while keeping the upgraded aesthetics. The redesign and testing approach resulted in a noticeable increase in conversion rates compared with the post-redesign drop. Checkout became more straightforward for users, supporting the conversion recovery. The final experience balanced brand presentation and usability while restoring performance.

Skills

Project Details

Tracx needed an informational flyer for both online and print use. The goal was to highlight the solution’s capabilities in building relationships, driving engagement, and uncovering business opportunities. They also needed the content to clearly explain how the platform worked. A visually appealing flyer was produced in two versions: one for online and one for print. Product screenshots were incorporated to demonstrate the platform in a concrete way. The layout included a strong call to action and persuasive copy describing how the solution worked. Both the online and print versions were completed and shared. The deliverables highlighted key capabilities around relationship-building, engagement, and business opportunity discovery. The flyer versions received positive feedback.

Skills

Project Details

Woolly, an AI platform directing users to products via uploaded images, needed a compelling presentation for Lowe's Home Improvement. The customer faced a high-stakes pitch environment where the technology had to be explained clearly and convincingly. They also needed the story to connect to home improvement use cases and align with Lowe’s expectations. A dynamic pitch deck was produced to support the Lowe’s presentation. The deck included integrated video showcasing home improvement projects, DIY experts, and lifestyle imagery. The presentation was designed to be fast-paced and aligned to Lowe’s brand. The final presentation demonstrated how Woolly’s AI product search worked and how it could drive store traffic. The integrated video and visual narrative supported the technology explanation through real-world home improvement context. The result was a brand-aligned pitch asset tailored for Lowe’s Home Improvement.

Skills

Project Details

Shipday, an AI-powered direct delivery platform for local businesses, needed compelling display and social ads to promote its services across digital platforms. The customer required creative that clearly communicated key selling points such as delivery control and earnings potential. They also needed assets suitable for use across different digital channels. High-quality static ads were developed for both display and social placements. The creative highlighted Shipday’s key selling points, including delivery control and earnings potential. Multiple ad variations were produced to support performance optimization through testing. Shipday received a static display and social ad suite designed for cross-platform promotion. The campaign assets included multiple variations intended for A/B testing and optimization. The final creative focused on reinforcing core value messages for the AI-powered delivery platform.

Skills

Project Details

EngiFocus HR / PNCE H&W Trust needed a custom logo for a new LinkedIn HR networking group supporting ACEC Oregon and ACEC Washington. The customer required a distinctive, professional visual identity that conveyed support and community. The logo also needed to align with existing PNCE H&W Trust branding. It had to work effectively on LinkedIn and across other communications. A custom logo was designed specifically for the LinkedIn HR networking group. The design approach focused on creating a distinctive, professional mark that reflected support and community. The logo was created to align with PNCE H&W Trust branding. It was prepared for use on LinkedIn and adapted for broader communication needs. The customer received a distinctive, professional logo for the LinkedIn HR networking group. The visual identity captured the intended themes of support and community while remaining consistent with PNCE H&W Trust branding. The logo worked across LinkedIn and various communications. This provided a cohesive look for the group and related materials.

Skills

Project Details

Clean 'n Brew, a natural cleaning solution for single-serve coffee brewers, needed branding that reflected its dedication to health and environmental stewardship. The existing branding needed to better communicate purity and ecological mindfulness. The packaging also needed to stand out on shelves while clearly conveying product benefits and natural ingredients. A new logo was delivered to embody purity and ecological mindfulness. Packaging was developed using eco-friendly recyclable materials. The design used organic shapes and earthy tones to align with the product’s natural positioning. The updated identity clearly communicated product benefits and natural ingredients. The packaging design stood out on shelves while reinforcing the brand’s health and environmental focus. Clean 'n Brew received a cohesive logo and packaging system aligned to its sustainability goals.

Skills

Project Details

Zillow was transitioning from an advertiser model to real estate participation through the Zillow Offers initiative under new CMO leadership. The company needed to communicate a new strategic direction clearly and align employees around it. The message had to be delivered in a way that rallied internal support during a town hall event. A 25-page saddle-stitched strategic vision booklet was produced to articulate the new direction for the organization. A manifesto poster was also created as part of the town hall materials. The poster functioned as a symbolic artifact intended for employees to sign to show endorsement. The town hall was supported with materials designed to communicate the new strategic direction. Employees were given a 25-page booklet that presented the strategic vision. The manifesto poster provided a tangible way for employees to visibly endorse the message by signing it.

Skills

Project Details

Clio, a Greek Yogurt Bars manufacturer, needed a branded PowerPoint template that reflected their brand essence across many types of presentations. They required support for everything from individual slides to complete sales stories. Their existing materials did not provide a consistent, flexible system for building decks. A Master Slide set was created with custom layouts aligned to Clio’s branding. The system incorporated brand colors, fonts, and imagery to ensure consistency. It also included high-quality visuals, custom icons, subtle animations, and data visualization tools. Clio received a flexible branded template system that could be applied across varied presentation needs. The new Master Slides enabled consistent use of brand elements in both specific slides and full sales narratives. The completed assets included visuals, icons, animations, and data visualization components packaged within the template.

Skills

Project Details

Turning Point Recovery Center needed marketing materials for trade shows and marketing events. The customer required signage, banners, and print materials that could be used consistently across environments. The materials needed to communicate clearly and present the organization professionally. A cohesive set of environmental and print designs was implemented using high-quality lifestyle photography, testimonials, and imagery of the location. Banner stands were designed to support readability from far distances. Proper printing techniques were applied to ensure crisp, clear output. The customer received signage, banners, and print materials suitable for trade shows and marketing events. The designs remained cohesive across environmental and print applications. Banner stands were produced with legibility in mind and printed for clear, crisp results.

Skills

Project Details

Nordin Builders, a prestigious California homebuilding firm, needed a single-page advertisement for a prominent magazine feature. They required a layout that captured their brand essence while meeting strict publication requirements. An initial mockup needed refinement into a polished, visually striking ad. The team refined the initial mockup into a finalized layout built to magazine specifications. The advertisement was designed to fit the publication’s required format and standards. Multiple rounds of proofing were completed to ensure the design aligned with expectations. The work delivered a captivating single-page magazine advertisement ready for the feature. The final layout enhanced brand presence in the magazine placement. The polished ad helped attract potential clients.

Skills

Project Details

Newsweek needed promotional web banners to support the launch of a new video series. The goal was to drive viewer engagement and increase click-through rates to the video content. The banners also needed to enhance Newsweek’s digital presence while maintaining brand consistency. They had to display clearly and effectively across devices and screen sizes. A series of promotional web banners was designed to align with Newsweek’s vision and messaging. The work began with a comprehensive brainstorming session and a review of the media kit to define visual direction and design specifications. Multiple design iterations were produced, with stakeholder feedback incorporated at each stage. The creative approach emphasized clarity, impact, and visual hierarchy while keeping the banners responsive across devices. The final suite of promotional web banners met the project’s objectives for the video series launch. The responsive designs ensured the banners remained visually appealing across devices and screen sizes. The iterative process helped keep the work aligned with stakeholder feedback and brand standards. The deliverables supported Newsweek’s goal of driving engagement and improving click-through performance to the video content.

Skills

Project Details

Woolly needed a compelling presentation to showcase its AI image search capabilities to Foot Locker. The existing approach required a clearer, more engaging story that demonstrated how the technology connected consumers with products for sale. The presentation also had to reflect Foot Locker’s brand identity and focus on shoes. A dynamic pitch deck was created and complemented with a video presentation tailored to Foot Locker’s athletic, urban aesthetic. The content was designed to be shorter, faster-paced, more dynamic, and more entertaining while clearly explaining Woolly’s value. High-quality graphics, custom icons, charts, and infographics were produced, and the video was integrated to support the narrative. The work went through iterative refinements based on Woolly’s feedback to align with strategy and brand guidelines. The final pitch deck and video effectively communicated Woolly’s solution and its potential value to Foot Locker. The presentation captured stakeholder attention and showcased how Woolly’s technology could help drive store traffic. The result strengthened the overall impact of Woolly’s sales presentation through more engaging design and storytelling.

Skills

Project Details

Johnson & Johnson needed a modern and visually engaging annual report to communicate progress in R&D, sectorization efforts, customer engagement, and the adoption of new technologies. The existing content included complex information that needed to be presented clearly. They also required the report to align with established brand guidelines. A custom annual report was developed to meet these communication and design needs. Custom icons, charts, and infographics were created in alignment with the brand guidelines. Data visualization was used to translate complex information into clearer, more digestible formats. The finished annual report served as a stakeholder engagement tool. It showcased progress across R&D, sectorization, customer engagement, and new technology adoption. The visual approach helped communicate complex information more clearly while maintaining brand alignment.

Skills

Project Details

Woolly needed a presentation that highlighted its technology for discovering products through image uploads. The story and visuals had to align with a luxury brand ethos of innovation and style. The challenge was to communicate technical value in a fashion-forward, premium format. A visually focused pitch deck was produced alongside a cinematic video. The narrative used fast-paced, visually rich sequences spotlighting fashion and luxury settings. The design approach stayed minimalist while relying on high-impact visuals and branded items to reinforce the intended partnership context. The deliverables provided a cinematic video presentation and a pitch deck tailored to luxury expectations. The visual system matched the partner’s brand sensibilities around innovation and style. High-impact minimalist visuals showcased Woolly’s value proposition while featuring branded items.

Skills

Project Details

Rennat, maker of premium wood cologne display stands, needed Amazon A+ content to attract discerning luxury customers. The customer wanted to appeal to luxury-minded shoppers with stronger product presentation. They required content that elevated the brand and supported premium positioning. Comprehensive Amazon A+ content was created for Rennat. The implementation included high-resolution images and lifestyle photography styled in Blender with various backgrounds and lighting. Strategic storytelling was incorporated to strengthen the product narrative for luxury customers. The delivered A+ content positioned the product with a premium look and feel. Amazon A+ content was cited as having the potential to boost sales by up to 8% for basic A+ content or up to 20% for premium A+ content. The final asset set provided enhanced visuals and a clearer story for shoppers evaluating the product.

Skills

Project Details

Procter & Gamble (P&G) needed comprehensive branding materials for an internal bootcamp intended to deepen employee understanding of brand values and ensure consistency. The team lacked a cohesive visual system to unify communications and on-site elements. Without aligned assets, it was harder to build excitement and drive participation. A cohesive branding package was implemented for the internal bootcamp. It included a logo, banners, posters, a Word template one-pager, a step-and-repeat backdrop, and presentation template slides. The materials were designed to work together across communications, presentations, and on-site photography. The finished materials generated excitement around the bootcamp. This led to higher employee participation rates. The assets also supported consistent branding across the bootcamp experience.

Skills

Project Details