&FRIENDS

Full service creative production company helping brands maximise the impact of their marketing content

Est.2016
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About &FRIENDS

About &FRIENDS

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&FRIENDS was founded in London in 2016, with a clear sense of purpose; to tell powerful human stories with love and conviction. Today we’re as committed as ever, with award-winning work across tv, digital and socials. With in-house Creative, Production and Editing teams we approach every project individually – from content strategy and creative concepting to delivery of assets into any market.

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Campari logo
Business Case

Delivered 72-Second Film 36 Hours Post-Shoot at Cannes 2025

Campari

Campari needed to bring its cinema partnership with the Cannes Film Festival to life during Cannes 2025. The project faced major constraints, including a tight window with A-list talent and a live shoot during one of the busiest weeks on the Riviera. The team also had to meet an aggressive deadline of delivering the final film within 36 hours after wrap. A cinematic storytelling approach was developed to reflect Campari’s century-long relationship with cinema. The production captured a short film on location inside the Palais during the Cannes Film Festival itself, featuring Danish actor Mads Mikkelsen. Award-winning director Martin Werner led the creative execution, with Campari closely engaged as a creative partner throughout. The project resulted in a 72-second cinematic short that felt less like an ad and more like a moment lifted from a larger film. The film was delivered within 36 hours post-shoot despite the live-event constraints and limited talent availability. The final piece combined on-location Cannes production with an elevated performance and a restrained, elegant directorial approach.

Key Results
  • 72-second cinematic short film
  • 36-hour post-shoot delivery
  • 2025 Cannes Film Festival production

Skills

Consumer Goods
Industry

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May 1, 2025
Self Reported
BBC & Türkiye Tourism logo
Business Case

Delivered 10-Day Documentary Shoot Covering 1,000+ Kilometers Across Türkiye

BBC & Türkiye Tourism

BBC & Türkiye Tourism needed to position Türkiye as a year-round destination. They wanted to inspire travellers to look beyond well-trodden routes. The goal was to showcase the country’s diversity, reframe perceptions, and attract new audiences seeking authentic experiences. Detour Türkiye was developed as a travel documentary series that uncovered unexpected sides of the country. Each episode explored a different region through the eyes of its people, revealing hidden places, stories, and perspectives. The series was filmed over 10 days and covered more than 1,000 kilometers, using a wry voiceover, local characters as guides, and immersive visuals. The series delivered a fresh, cinematic take on Türkiye that showcased destinations beyond common clichés. It highlighted lesser-known regions through local storytelling and on-the-ground guides exploring their own communities. The production helped reframe how Türkiye was seen by presenting diverse experiences across multiple regions within a tight filming schedule.

Key Results
  • 10-day filming schedule
  • 1000+ kilometers covered

Skills

Travel & Tourism
Industry

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Jan 1, 2025
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Mitchum logo
Business Case

Delivered 2-Day Romania Shoot for 48hr Mitchum Campaign Assets

Mitchum

Mitchum needed a new campaign to support the brand’s 2024 evolution. The work had to align to a new territory centered on confidence. It also needed to continue highlighting Mitchum’s powerful 48hr efficacy. The team developed the new campaign line, “Just Mitchum,” with a long-term vision to make using Mitchum a memorable, proprietary shorthand for putting on deodorant. A two-day shoot was executed in Romania. The production captured authentic moments with real people from all walks of life, focused on intimate, emotive, and meaningful experiences. The project delivered a new campaign line for Mitchum’s 2024 brand evolution. It produced TVC and photography assets grounded in authentic, confidence-led storytelling. The final content continued to spotlight the product’s 48hr efficacy through real-life moments captured during the Romania shoot.

Key Results
  • 2-day shoot in Romania
  • 48hr efficacy highlighted

Skills

Consumer Goods
Industry
HR Operations
Skill

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Aug 1, 2024
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Arena logo
Business Case

Delivered Paris 2024 Olympics Campaign in 3 Weeks

Arena

Arena faced a tight deadline to launch a Paris 2024 Olympics campaign. The customer needed key visual assets and campaign content produced quickly. The scope also required a distinctive creative direction for athletes. Production needed to be executed efficiently within limited time. A mixed-media creative approach was implemented to transform athletes into “superheroes” using graphic styling. Photography and videography crews worked in tandem during a single shoot day in Romania. The project produced key visual assets alongside campaign film content. The work moved from brief through production to final delivery on an accelerated schedule. The campaign was delivered from brief to final in three weeks. A single shoot day produced both photography and video content to support the campaign. The final outputs included key visual assets and mixed-media film content for the Paris 2024 Olympics campaign. The delivery timeline met the customer’s compressed schedule.

Key Results
  • 3-week turnaround
  • 1 shoot day in Romania

Skills

Retail
Industry

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Jul 1, 2024
Self Reported
Helly Hansen logo
Business Case

Delivered 2 Documentaries Across Barcelona and Oslo for a Sailing Partnership

Helly Hansen

Helly Hansen and GREY London needed a suite of compelling, cinematic assets to capture the innovation, cutting-edge technology, and high-velocity collaboration behind Helly Hansen’s partnership with race sailing team American Magic. They also needed to reflect both the athletes’ experience and the brand’s product development story. The work had to credibly show what went into competing at the highest level and building technical gear. A set of documentary-led video and photography assets was produced to support the partnership story. Two documentary-style pieces were delivered: one from the team’s point of view focused on training and what it took to win, and one from the client’s point of view focused on how the products were made. Production used a blend of a UK team and local crew on the ground in Barcelona and Oslo to capture both athlete and brand narratives. 2 documentaries were delivered alongside supporting assets that highlighted Helly Hansen’s provision of technical gear to American Magic. Filming across Barcelona and Oslo captured athletes’ stories of hard graft and training, as well as the brand’s stories of technical production. The final assets showcased the broader team behind a cup-winning boat and the partnership’s innovation and collaboration.

Key Results
  • 2 documentaries delivered
  • 2 locations filmed (Barcelona and Oslo)

Skills

Retail
Industry

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Jul 1, 2024
Self Reported
Vodafone logo
Business Case

Delivered 6 Modular 15-Second Videos in a Single-Day Sweden Shoot

Vodafone

Aira needed a suite of launch assets to bring its Gen1 heat pump—its first own-design product—to life. The team also needed to communicate product benefits and reasons to believe across multiple channels and markets. In addition, Aira required an established video style and brand tone of voice for its first live-action video work. A modular content approach was implemented, built around short-form live-action video. The production captured subtle, tranquil everyday moments aligned to an “install and forget” product experience. The creative emphasized Scandinavian design and no-fuss product efficiency. A one-day shoot in snowy Sweden produced video and photography assets for campaign, social, and functional needs. The project delivered a complete content suite designed for broad, multi-market use. Six distinct snapshots were captured as modular 15-second assets to support flexible deployment across channels. A full set of campaign stills, social content, and functional product photography was also produced. Together, the assets established Aira’s initial live-action video style and brand tone of voice.

Key Results
  • 6 modular 15-second video assets via a one-day Sweden shoot
  • 15-second modular video length
  • 1-day shoot in Sweden

Skills

Technology
Industry

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Jun 1, 2024
Self Reported
The Body Shop logo
Business Case

Delivered 3 Hero Films Across 3 Countries in 3 Weeks

The Body Shop

The Body Shop needed a series of short-form documentaries that showcased the producers, farmers, and artisans behind its Community Fair Trade (CFT) programme. Previous CFT content had focused too much on the product instead of the people. The new series needed to go deeper and celebrate individual contributors and their wider communities. A nimble UK team worked alongside local crews on the ground in Kenya, Nepal, and Ghana. The production collaborated with contributors and local organisations to bring stories to life. Filming took place across all locations over a three-week period, capturing a wide range of stories. The project delivered three hero films and an array of profile films from the three countries. It also produced a set of still photographs that highlighted the characters, craft, and community of each location. The finished content shifted the focus from product-led messaging to celebrating the people behind the programme.

Key Results
  • 3 hero films produced
  • 3 countries filmed (Kenya, Nepal, Ghana)
  • 3-week production

Skills

Consumer Goods
Industry

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Jun 1, 2024
Self Reported
Whistlepig & Oath Gin logo
Business Case

Delivered 2 Video Concepts in 1 Single-Day Shoot

Whistlepig & Oath Gin

Whistlepig and Oath Gin needed a multimedia campaign for a collaborative product launch featuring F1 champion Valtteri Bottas. The customer required creative that could reposition Bottas beyond racing into broader roles. The production also needed to be executed quickly while maintaining a deliberate lo-fi aesthetic. A multimedia campaign was implemented around two distinct creative concepts. The concepts repositioned Bottas as both an inspirational speaker and an entertainment personality. Production was completed in Monaco with a deliberate lo-fi approach. The campaign delivered two finished films built around the two concepts. Both films were shot within a single day. The work supported the collaborative product launch with celebrity talent and a cohesive lo-fi production style.

Key Results
  • 2 video concepts
  • 1 single-day shoot

Skills

Consumer Goods
Industry

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May 1, 2024
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Aperol logo
Business Case

Delivered 2 TVCs From a 3-Day Rome Production

Aperol

Aperol needed a content toolkit for its at-home ready-to-serve product line. The brief required two TVCs supporting both Aperol Ready to Serve and Aperol Freshly Made Spritz. The campaign also needed cohesive assets for social channels. The production had to capture multiple formats while maintaining a consistent look and feel. A multi-day shoot was executed in Rome with Director Tom Wakening. The approach used a constantly moving camera, bright wardrobe and propping, and fast transitions to support the “join the Joy at Home” positioning. Multiple units worked across stills and social content as part of the same shoot. This setup enabled coordinated capture across formats for a joined-up campaign. The project delivered a full content toolkit centered on two TVCs. The production was completed across three shoot days in Rome. Video and stills were captured simultaneously to maintain campaign consistency. The final suite supported both ready-to-serve product variants and included assets for social channels such as reels and GIFs.

Key Results
  • 2 TVCs delivered
  • 3 shoot days completed in Rome

Skills

Consumer Goods
Industry
Social Media Marketing
Skill

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May 1, 2024
Self Reported
Campari logo
Business Case

Delivered 4 Genre-Styled Films in 1 Studio Day

Campari

Campari needed a cinematic content suite that honored its historic ties to cinema and bartending culture. The customer required multiple distinct creative executions while keeping production efficient. The challenge was to create varied genre-styled storytelling without expanding time or studio footprint. A cinematic suite was produced featuring four distinct films, each styled after a different cinematic genre. Bartenders were cast as the lead actors to connect the storytelling to bartending culture. All four sets were built within a single studio space to support rapid transitions between looks. The entire production was completed in one studio day. The work delivered four finished films with genre-specific visual treatments. Production was completed in a single day within one studio environment. The resulting content supported a global launch campaign for Campari.

Key Results
  • 4 films produced
  • 1 production day

Skills

Consumer Goods
Industry

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May 1, 2024
Self Reported
Brand Scotland & BBC logo
Business Case

Delivered 2-Day TVC and Online Series for Brand Scotland’s 4th Chapter

Brand Scotland & BBC

Brand Scotland needed the fourth chapter of its ‘Head, Heart, Spirit’ series. The campaign had to evolve to focus on a single, authentic story. The goal was to inspire ambitious individuals considering making Scotland home for their families and business. The team researched and captured the story of Sarah Clark, an Edinburgh-based professional who had relocated from New York to Scotland with her family. The production explored the rhythm of a modern Scottish life through her perspective. Over two days, filming captured an immersive snapshot of her world, spanning both iconic locations and everyday moments. The work delivered the fourth installment of the campaign as a TVC and an online series. The film showcased both grand and intimate scenes to celebrate Scotland as a place of opportunity, community, and belonging. The story positioned Scotland as offering career potential alongside connection and a sense of home.

Key Results
  • 4th chapter delivered for the ‘Head, Heart, Spirit’ series
  • 2-day shoot completed

Skills

Travel & Tourism
Industry

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Apr 1, 2024
Self Reported
BBC & Türkiye Tourism logo
Business Case

Delivered 2 Documentary Films From a 10-Day Multi-Location Shoot

BBC & Türkiye Tourism

BBC & Türkiye Tourism needed documentary content that authentically captured Türkiye’s diverse landscapes, energy, and hospitality. The project followed a photographer across the country to create mood-driven storytelling that felt real rather than staged. The team also had to deliver the work under tight time constraints across many environments. A lean production approach was implemented to film across multiple locations during a 10-day shoot. The story was structured into two distinct films titled “Warm” and “Cool” to reflect different moods and atmospheres. The production focused on authentic, mood-driven content while tracking the photographer’s journey through varied settings. The team delivered two complete documentary films from the multi-location production. The finished pieces showcased Türkiye’s energy and hospitality through immersive, mood-led storytelling. The project was completed within the 10-day shoot schedule while maintaining an authentic documentary feel.

Key Results
  • 2 complete films
  • 10-day shoot

Skills

Travel & Tourism
Industry

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Apr 1, 2024
Self Reported
Feather Insurance logo
Business Case

Delivered 1 Brand Campaign in 1 Shoot Day

Feather Insurance

Feather Insurance needed its first brand campaign, including both stills and video, to build brand equity and drive product adoption. The existing look-and-feel required evolution into a more distinct, ownable style. The team also needed to create enough assets to represent multiple insurance policies without a lengthy production schedule. A new visual identity was developed by building on Feather’s existing look-and-feel. The campaign was produced using a simple, stripped-back studio aesthetic with strategic, playful propping to bring different insurance products to life. Both photography and video were captured in a single shoot day to efficiently create the required asset set. The project delivered Feather’s inaugural brand campaign with a cohesive, distinctive visual style. A full set of still and video assets was captured in 1 shoot day. The resulting creative provided campaign-ready content designed to support brand equity building and product adoption.

Key Results
  • 1 brand campaign delivered
  • 1 shoot day captured full set of assets

Skills

Financial Services
Industry
Brand Design
Skill

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Mar 1, 2024
Self Reported
Chapel Down logo
Business Case

Delivered 15-Second and 6-Second Films for Year-Round Social Assets

Chapel Down

Chapel Down needed a suite of premium social assets that showcased the brand’s versatility throughout the year. The content had to balance product-led vignettes with lifestyle-driven campaign films. It also needed to capture the spirit of the British summer and Christmas. The goal was to keep the brand visually consistent across seasonal promotions. A collection of product-led vignettes was produced as elegant one-shot films. These highlighted Chapel Down’s products across different surfaces, occasions, and moods throughout the year. In parallel, a lifestyle-driven campaign was created to add warmth and emotion to the brand’s summer storytelling. The lifestyle films unfolded across a handful of carefully composed shots before revealing the product in the closing moments. The work resulted in a cohesive and enduring content ecosystem for Chapel Down. The 15-second and 6-second lifestyle films provided structured, repeatable social formats for seasonal storytelling. The product-led one-shot vignettes reinforced the brand across multiple settings and moods. Together, the assets unified product, craft, and lifestyle under one visual identity.

Key Results
  • 15-second lifestyle films
  • 6-second lifestyle films

Skills

Consumer Goods
Industry
Social Media Marketing
Skill

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Mar 1, 2024
Self Reported
Revlon logo
Business Case

Delivered 2-Day Tenerife Shoot Assets for Curve Global Rebrand

Revlon

Revlon needed a refreshed campaign to strengthen Curve’s leading mass-market fragrance position. The brand also wanted to reimagine its “See Where It Takes You” proposition for a new chapter. The challenge was to translate this shift into global-ready launch assets with a modern tone. A production in Tenerife was implemented to capture a renewed brand story. The team filmed an inspiring, upbeat hero film aligned to post-COVID feelings of freedom and possibility. The shoot took place across varied terrain and was led by director Sakari Lerkkannen. Supporting deliverables included additional video, stills, and graphic assets for launch. The project delivered a hero film plus an array of supporting assets for Curve’s rebrand launch. The creative reflected a shared sense of freedom and possibility in a post-COVID context. The assets refreshed and strengthened Curve’s positioning and supported a global multi-market rollout.

Key Results
  • 2-day Tenerife shoot

Skills

Consumer Goods
Industry
Brand Design
Skill

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Feb 1, 2024
Self Reported
BBC & Hyundai logo
Business Case

Delivered 1 Documentary Across 3 Continents Featuring 3 Industry Experts

BBC & Hyundai

The BBC needed a documentary-style film that explored the real-world potential of the circular economy. The challenge was to move beyond abstract theory and show how Hyundai and its global partners turned sustainability from ambition into action. The subject also required global context without losing a human, on-the-ground perspective. A documentary film was produced around a real-world case study. The story was brought to life through the perspectives of three experts from diverse fields to show how collaboration drove change. Production was executed by international teams, with filming completed in Ithaca, Greece; Cambridge, UK; and Seoul, South Korea. The project delivered a single documentary that connected a complex sustainability topic to tangible examples. The film featured three expert perspectives to ground the narrative in lived experience and practical application. It was captured across three continents by internationally coordinated teams to reflect both global scale and human dimension.

Key Results
  • 3 continents filmed
  • 3 expert features
  • 1 documentary delivered

Skills

Automotive
Industry

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Feb 1, 2024
Self Reported
Dreams logo
Business Case

Delivered 2-Day Studio Shoot Asset Bank for TheraPur Brand Page Launch

Dreams

Dreams needed a versatile content bank to support the TheraPur brand page launch. The team had to bring the new identity to life while delivering channel-optimised assets that worked seamlessly across digital touch points. The content needed to reflect the brand’s cooling comfort positioning with a clear sense of lightness and calm. A natural daylight studio was selected to create an environment aligned with TheraPur’s cooling comfort focus. Carefully curated props were used to add subtle lifestyle cues and elevate the assets beyond purely functional product imagery. Across a focused two-day studio shoot, a refreshed suite of assets was produced, including stills and motion-led video designed to work across formats and platforms. The project delivered a comprehensive content bank featuring photography, video, and GIF assets for the TheraPur brand page launch. The shoot produced motion-led video assets and stills that highlighted the cooling technology behind the mattress and bedding range. The resulting content was optimised for use across multiple digital channels and touch points.

Key Results
  • 2-day studio shoot

Skills

Retail
Industry
Process Improvement
Skill

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Jan 1, 2024
Self Reported
Thunes logo
Business Case

Delivered 2-Day Multi-Country Brand Film Shoot

Thunes

Thunes needed a brand film and photography suite that communicated the ease of making cross-border payments. The creative had to feel authentic across multiple countries rather than limited to a single location. The production also needed to fit a tight filming window. A brand film and supporting photography suite were produced to showcase cross-border payments. A South African location was selected to authentically represent multiple countries, including Mexico and Singapore. A BAFTA award-winning director, Michael J. Ferns, led the production. Filming was completed within a condensed schedule. The project delivered a complete brand film along with a photography suite for Thunes. The chosen location successfully stood in for multiple countries, including Mexico and Singapore. The full filming schedule was completed in 2 days.

Key Results
  • 2-day shoot

Skills

Financial Services
Industry

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Jan 1, 2024
Self Reported
Elizabeth Arden logo
Business Case

Delivered 150+ Launch Assets From a 2-Day Shoot for 2 Fragrances

Elizabeth Arden

Elizabeth Arden needed two full campaigns for two very different product SKUs—White Tea and Green Tea. The brief required films, photography, social content, and key visuals. The campaigns also had to support launches in quick succession in Q1 2024. Assets needed to meet multiple formats, aspect ratios, and channel specifications for international markets. A two-day shoot was executed to produce campaign content across required deliverables. The team worked with award-winning director Sakari Lerkkanen to develop two distinct creative ideas, one for each fragrance. Production was structured to generate a comprehensive set of assets for both launches. Deliverables were prepared in multiple formats to match channel specs and aspect ratios. The production generated 150+ assets from the 2-day shoot. The assets enabled Elizabeth Arden’s two new flagship fragrances to launch in quick succession in Q1 2024. Final files were delivered in multiple formats, aspect ratios, and channel specifications. The content was delivered for use across multiple international markets.

Key Results
  • 150+ assets generated via 2-day shoot
  • 2-day shoot
  • 2 fragrances launched in Q1 2024

Skills

Consumer Goods
Industry
Mobile Development
Skill

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Jan 1, 2024
Self Reported
Aperol logo
Business Case

Delivered 230 Winter Social Assets From a 2-Day Italian Alps Shoot

Aperol

Aperol’s global team needed a suite of photography and video assets for social and BTL. They wanted to demonstrate Aperol’s adaptability across seasons by positioning it as a perfect winter serve. The campaign also had to bring the ‘Together We Joy’ message to life with a spontaneous, fresh look-and-feel that conveyed togetherness and conviviality. A mini-campaign was produced that documented the ultimate ‘Together We Joy’ winter experience. Over two days in the Italian Alps, stills, video, boomerangs, GIFs, and TikTok reels were captured with local support on the ground. A modular content approach was implemented so local markets could select the assets they wanted while maintaining consistency and quality across territories. The production delivered a total of 230 assets in time for the winter season. The two-day shoot generated a comprehensive suite that covered multiple formats for social and BTL use. The modular delivery enabled multi-market selection while keeping the campaign look-and-feel consistent across territories.

Key Results
  • 230 total assets delivered
  • 2-day shoot in the Italian Alps

Skills

Consumer Goods
Industry
Social Media Marketing
Skill

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Nov 1, 2023
Self Reported
Qatar Tourism & BBC logo
Business Case

Delivered 2-Film Suite and 1 TVC Featuring Jodie Kidd Across Qatar

Qatar Tourism & BBC

Qatar Tourism and BBC Storyworks needed a TV spot and suite of films aimed at international travellers. The content had to showcase Qatar’s authentic local culture, contemporary art, vibrant food scene, and adrenaline-fuelled adventure activities. The team also had to balance a documentary feel with cinematic polish. They required a relevant global talent to guide audiences through the journey. A TVC and an online film series were produced with Jodie Kidd as the on-screen presenter. She led viewers on a journey of discovery and met local characters along the way. The in-house team handled full creative and production. A specialist crew on the ground was assembled from a global freelancer community. The project delivered a TV spot plus a suite of films for Qatar Tourism and BBC Storyworks. The finished work highlighted culture, art, food, and adventure through a presenter-led narrative. It maintained the intended documentary tone while retaining cinematic polish. Production was executed through a combination of in-house capabilities and a specialist global team.

Key Results
  • 1 TVC delivered
  • 1 online series delivered

Skills

Travel & Tourism
Industry

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Nov 1, 2023
Self Reported
Brand USA & Euronews logo
Business Case

Delivered First Episode in 5 Weeks for Civil Rights Trail Series

Brand USA & Euronews

Euronews and Brand USA needed a presenter-led travel series that took audiences along the Civil Rights Trail through the American South. The content had to explore food, art, music, and the region’s wider culture. The goal was to drive awareness and footfall with overseas visitors. An in-house team brought writer and photographer Johny Pitts on board to front the series. The team researched and wrote the treatments for Soul of the South. They planned, shot, and delivered the first episode following receipt of the brief. The first episode was delivered five weeks after the brief was received. The series followed Johny Pitts on a personal journey of discovery focused on African-American civil rights history. Each instalment immersed viewers in the culture and sense of community that defined the American South.

Key Results
  • 5 weeks to first-episode delivery

Skills

Travel & Tourism
Industry

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Oct 1, 2023
Self Reported
Grand Marnier logo
Business Case

Delivered 3 Episodes and Supporting Content in 1-Day Shoot

Grand Marnier

Grand Marnier wanted to bring its brand proposition, “The Grand Encounter,” to life on screen. The team needed to pair industry-leading contributors with a presenter for a series of discussion pieces. Previous content had leaned toward a more polished look-and-feel that no longer matched the direction. A discussion-based online video series was produced featuring industry experts alongside a presenter. The creative approach shifted away from a polished aesthetic toward something more natural, organic, and fun. Production captured the full set of planned episodes and additional supporting assets in one concentrated shoot day. All three episodes were captured in a single day. Supporting content was also produced during the same shoot. This included additional drinks-making films and stills photography, expanding the usable content tied to the series.

Key Results
  • 3 episodes delivered
  • 1-day shoot completed

Skills

Consumer Goods
Industry

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Sep 1, 2023
Self Reported
Creme of Nature logo
Business Case

Delivered 1-Day UK Launch Assets After 2-Week Pre-Production

Creme of Nature

Creme of Nature needed video and still-life social assets to support a UK launch and activation that resonated authentically with its UK customer base. The timeline was constrained to just two weeks of pre-production. The budget was tight, and there was an impending live date. The team led with consumer research and insight to shape the creative and ensure relevance to the target audience. Specialists in hair, make-up, and styling were brought in to align the work with the market. Production was executed in a single shoot day using two studio spaces and three camera units to capture the required content. The project delivered the needed launch assets on schedule despite the compressed pre-production window. The one-day shoot captured a full set of video and still-life social content across two studios and three camera units. The final output balanced inspiration and education to support the UK launch and activation.

Key Results
  • 2-week pre-production
  • 1 shoot day
  • 2 studio spaces

Skills

Consumer Goods
Industry
Research
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Sep 1, 2023
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Ryobi logo
Business Case

Delivered 400+ Assets and 2 TVCs From a 3-Day European Shoot

Ryobi

Ryobi needed a comprehensive launch campaign for the Ryobi One+ tool range across multiple European markets. The creative approach was ambitious, and the schedule was time-crunched. The customer also needed a large volume of deliverables, including TVCs, campaign photography, and social video. A production partnership was set up with McCann Global to create and deliver the campaign. The team worked as an extension of McCann’s in-house team to support the client and keep delivery running smoothly. Production was executed in a three-day shoot to generate TVCs alongside photography and social video assets. The campaign assets were created and delivered within the tight timeline. From the three-day shoot, the team supplied multiple European markets with over 400 assets. Deliverables included two TVCs supported by campaign photography and social video.

Key Results
  • 400+ assets delivered
  • 2 TVCs delivered
  • 3-day shoot completed

Skills

Manufacturing
Industry

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Aug 1, 2023
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Mitchum logo
Business Case

Achieved 4.7% Brand Growth in 3 Months Amid Category Decline

Mitchum

Mitchum needed a through-the-line campaign that drove brand awareness and preference, ultimately supporting sales. The brand aimed to build a stronger emotional connection with consumers and move beyond being viewed as a purely efficacy-based purchase. The work also had to strengthen prior activity in the live music space while feeling credible and relevant to TwentySomethings. A full campaign was developed across a TV spot, social assets, photography, and POS collateral under the “Live The Moment” platform. Consumer research informed the strategy and creative route to ensure the live music connection was more than a simple brand badge. A BAFTA-winning director, Michael J Ferns, was brought in to produce the TVC, and production used local crew in South Africa to create a “festival within a festival.” Social strategy advice complemented the main campaign. The campaign was delivered from brief to playout within a three-month timeline. It generated total brand growth of 4.7% versus an overall category decline, as reported by Nielsen. It also achieved a best-in-class lift for brand consideration in a YouTube Brand Lift Study.

Key Results
  • 4.7% total brand growth vs overall category decline
  • 3-month timeline from brief to playout

Skills

Consumer Goods
Industry

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Jul 1, 2023
Self Reported
Campari logo
Business Case

Delivered 3-Season Documentary Series Across 20+ Countries

Campari

Campari Group needed a global documentary series that highlighted an industry at a cross-roads. The brief focused on how major contemporary themes affected the bartending world. The series also needed to explore what being a bartender in the modern age meant. A global online documentary series, Perspectives, was created in collaboration with Campari’s Creative Director Monica Berg. An in-house team handled research, creative development, and full production. Filming was carried out internationally to support the global scope of the stories. The team created, produced, and delivered the original docu-series as planned. Production spanned three seasons and included filming in over 20 countries. The finished episodes were made available to watch online via Vimeo and Campariacademy.com.

Key Results
  • 3 seasons produced
  • 20+ countries filmed

Skills

Consumer Goods
Industry
Research
Skill

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Jun 1, 2023
Self Reported
Vodafone logo
Business Case

Delivered 3 Global Launch Asset Formats for Vodafone Curve

Vodafone

Vodafone Smart Tech needed all global launch assets for Curve, a smart bike light with a built-in GPS tracker. The work had to cover multiple content formats while maintaining consistency across the campaign. Delivery was required end-to-end, from concept through final handoff. The project was produced during the global pandemic. A complete set of launch materials was implemented across CGI, photography, and video. The team developed the creative concept for the launch film and supporting assets in collaboration with Vodafone’s in-house team. A bespoke group of specialists was assembled to execute the work across formats. Production and delivery were managed as a single workflow from concept to final delivery. Vodafone received a full suite of global launch assets for Curve across CGI, photography, and video. The launch film concept and supporting creative were delivered in alignment with Vodafone’s internal team. All required assets were produced and delivered despite pandemic constraints. The output enabled a cohesive global launch across multiple media types.

Key Results
  • 3 launch asset formats delivered (CGI, photography, video)

Skills

Technology
Industry

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Jun 1, 2023
Self Reported
Vodafone logo
Business Case

Delivered Pet Tracker Launch Assets in 8 Weeks Across 2 Production Days

Vodafone

Vodafone Smart Tech needed a campaign of content that brought to life the key use-cases for the Vodafone Curve Pet Tracker. The assets had to feel grounded in real life and capture pets’ sense of adventure in a positive, realistic way. The work also needed to meet a tight internal deadline. A launch campaign was produced from concept to delivery, with ongoing advice and requests supported for global markets. A team of animal-loving production experts was assembled to execute the work quickly. Stills and lifestyle film were captured across two production days, while CGI and key visuals were created alongside. The full set of launch assets was delivered from initial brief to final delivery in eight weeks. Production was completed across two days for stills and lifestyle film capture. The final outputs included photography, video, CGI, and key visuals aligned to the product’s real-life use cases.

Key Results
  • 8 weeks delivery from brief to final assets
  • 2 production days for stills and lifestyle film capture

Skills

Technology
Industry

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May 1, 2023
Self Reported
BBC & Croatia Tourism logo
Business Case

Delivered 3 Croatia Tourism Films Without a Presenter

BBC & Croatia Tourism

BBC StoryWorks and Croatia Tourism needed three films and articles that showcased Croatia’s food and wine, adventure, and Game of Thrones connections. The brief was broad and had to work without a presenter. That constraint risked the films feeling like glorified B-roll. The team needed a way to keep audiences engaged while covering diverse experiences across the country. A set of three films and accompanying articles was produced to bring the brief to life. The films relied on imaginative editing, including clever transitions, supported by ‘luscious’ sound design. This approach created a sensory journey across Croatia without using a presenter-led format. In the articles, journalistic expertise was used to add practical tips on where to go and what to see. The finished work delivered three presenter-free films that took viewers on a sensory journey across Croatia. The edit and immersive audio helped the content feel like more than a simple montage of locations. The films provided a toe-in-the-water snapshot of the country’s highlights. The articles complemented the films by giving readers actionable guidance for planning what to do and see.

Key Results
  • 3 films

Skills

Travel & Tourism
Industry

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May 1, 2023
Self Reported
Cinzano logo
Business Case

Delivered 2-Day London and Milan Content Shoot With Master Mixologist

Cinzano

Cinzano needed a suite of assets to strengthen 1757 Vermouth di Torino’s position as the perfect companion for cocktails. The content had to appeal to bartenders and enthusiasts alike. It also needed to reinforce credibility with established mixologists while building awareness among people looking to improve, experiment, and discover. A mini-campaign was created for social channels that told the story of vermouth and showcased its versatility. The content suite included videos, stills, and GIFs. With limited time with talent, production was planned to maximize capture across two shoot days. Master Mixologist Giorgio Bargiani was featured across locations in London and Milan. The project delivered a complete social-ready content suite centered on vermouth storytelling and versatility. Production was executed across two shoot days spanning London and Milan. The campaign assets featured Giorgio Bargiani to help connect with both professional and enthusiast audiences.

Key Results
  • 2-day shoot
  • 2 locations via London and Milan
  • 3 asset formats via videos, stills, and GIFs

Skills

Consumer Goods
Industry

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Apr 1, 2023
Self Reported
Audemars Piguet logo
Business Case

Delivered 4-Week Documentary Film for 11.59 Watch Collection

Audemars Piguet

Audemars Piguet needed a docu-style film to promote the new 11.59 range and bring its ‘pivotal moments’ brand proposition to life. The brand also wanted to collaborate with musical talent known for pushing boundaries. The project required a compelling narrative and the right on-screen pairing to fit the brief. A documentary-style concept was developed around a ‘master / apprentice’ dynamic. Legendary producer, DJ, and label owner Gilles Peterson was featured in conversation with emerging artist Skinny Pelembe, recently signed to Peterson’s Brownswood record label. The team handled concept development as well as sourcing and negotiating talent. The project was delivered end-to-end from concept through final delivery. The film promoted the 11.59 watch collection while translating the ‘pivotal moments’ proposition into a creative story about the nature of creativity. The production was turned around in a compressed timeline. Delivery was completed in four weeks, including talent sourcing and negotiation. The final result featured both Gilles Peterson and Skinny Pelembe in the finished piece.

Key Results
  • 4-week delivery via concept-to-final production

Skills

Luxury
Industry
Procurement
Skill
Talent Acquisition
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Mar 1, 2023
Self Reported
Audi & National Geographic logo
Business Case

Delivered 5 Episodes Across 6 Countries and 125+ Deliverables in 4 Weeks

Audi & National Geographic

Audi and National Geographic needed an original travel documentary series to support the launch of the Audi e-tron. The project required an ambitious, multi-country production with a high volume of assets. They also needed to move quickly from brief to finished content. The scope and timeline created significant pressure on planning, production, and post-production. An original travel documentary series was produced for the Audi e-tron launch featuring National Geographic explorer Dr. Leslie Dewan. The production was executed across multiple countries over a seven-month period. The team managed end-to-end production and post-production to create episodic content and a large set of supporting deliverables. The work was structured to enable a rapid turnaround on the first episode while continuing the broader series production. The production delivered 5 episodes filmed across 6 countries with 125+ total deliverables. The first episode was completed in 4 weeks from the initial brief. The full scope was delivered within a seven-month production window. The outputs provided a complete documentary series and supporting assets for the launch.

Key Results
  • 5 episodes delivered
  • 6 countries covered
  • 125+ deliverables delivered

Skills

Automotive
Industry

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Mar 1, 2023
Self Reported
Vodafone logo
Business Case

Delivered 250 Deliverables Per Campaign With Global Reversioning

Vodafone

Vodafone was evolving from a purely Telco brand into a credible global TechCo while rebranding and expanding its Smart Tech team. As part of this shift, Vodafone launched new products designed and built from scratch. The team needed specialist support it could pull on quickly across launch work and ongoing global market requests. A bespoke, on-call team of specialists was assembled to act as an extension of Vodafone’s wider team. This included a CGI expert, photographer, creative, and a dedicated production crew. The team handled launch campaigns from concept to delivery, supported ongoing requests from global markets, and helped create a global production playbook to align visual execution. The work delivered Curve launch assets including a product launch film, stills, CGI, and global reversioning. Campaigns produced high volumes of assets while maintaining consistent look and feel across visual outputs. Later, Curve marketing was refreshed with a top-down, modular live-action film and matching stills that were remixed across multiple languages and formats.

Key Results
  • 250 deliverables per campaign via CGI, photography, and video

Skills

Technology
Industry
Social Media Marketing
Skill

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Feb 1, 2023
Self Reported
Subaru & National Geographic logo
Business Case

Delivered 1 TVC and 6 Broadcast Idents in 6 Weeks

Subaru & National Geographic

Subaru and National Geographic needed a TVC, a series of idents, and a suite of stills produced in six weeks. The timeline was tight and spanned the December-to-January holiday period. The brief required multiple deliverables ready for broadcast and launch. A two-phase production plan was implemented to meet the deadline. The team concepted, scripted, and shot the campaign assets, delivering the first two idents and a collection of stills before Christmas. After the New Year break, production restarted to complete the remaining idents and the full TV spot. The second phase was briefed in January, shot at the end of the month, and delivered two weeks later. The campaign assets were delivered within the six-week timeline. The project delivered a total of one TVC, six broadcast idents, and a photography collection. Two idents and stills were delivered in time for Christmas, and the remaining idents plus the TVC were completed after the New Year break. The client loved the final work.

Key Results
  • 6-week timeline
  • 1 TVC delivered
  • 6 broadcast idents delivered

Skills

Automotive
Industry

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Jan 1, 2023
Self Reported
Vodafone & Disney logo
Business Case

Delivered 250 Launch Deliverables and a Global TVC for Kids Smartwatch

Vodafone & Disney

Vodafone Smart Tech needed to launch the Vodafone Neo kids smartwatch globally. The product combined parent-child connectivity features with Disney character integration. The campaign required high-volume, multi-format assets suitable for multiple markets. A bespoke Smart Tech creative team was activated to execute the launch campaign. CGI product renders and a teaser film were produced under specialist ownership and overseen by an in-house creative team. Concepts for the main film and photography were developed in parallel, with reversioning to support different uses and markets. The work ran seamlessly from start to finish, despite disruption risks like the global pandemic and challenging weather. Multiple global markets ran the main film as a TVC. The campaign delivered a full suite of assets across CGI, photography, and video, tailored for global rollout.

Key Results
  • 250 deliverables per campaign via CGI, photography, and video

Skills

Technology
Industry

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Nov 1, 2022
Self Reported

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