Earth Labora, a collective of wine estates and châteaux in France entering the U.S. e-commerce marketplace, needed to revamp their web presence and launch multiple brands simultaneously. The company lacked in-house expertise to build and maintain creative brand systems across three unique brands and required comprehensive creative services and consistent brand management. Without the right team in place, they could not execute their vision of launching a multi-brand eCommerce site in the U.S. market. Keen conducted a rigorous recruitment process to build Earth Labora's creative team from the ground up. The recruitment team screened 56 skilled designers with relevant experience and filtered out 98% of candidates through comprehensive assessments. Keen hired a Senior Graphic Designer in Cape Town with deep wine industry experience and paired this resource with a fractional Creative Director in the U.S., creating a fully dedicated team integrated into Earth Labora's mission and brand. The partnership enabled Earth Labora to successfully launch 3 unique e-commerce brands within 6 weeks with consistent, high-quality creative output. The solution delivered substantial cost savings, with a year-long investment costing the same as a 10-week agency quote would have cost. Earth Labora expanded their Keen team to three full-time people across social media and graphic design, with plans to add a fourth person in a sales role, demonstrating the scalability and effectiveness of the embedded team model.

Project Details

Remote Pharmacy was losing the vast majority of potential patients before they reached a telemedicine provider, which damaged their reputation and legitimacy. Without a sales team, process, or tech stack in place, the company appeared not to prioritize patient experience, leading to further patient disengagement. The lack of structure and human touchpoints was causing significant revenue loss and competitive disadvantage. Keen designed and implemented a complete sales solution for Remote Pharmacy from the ground up. They vetted and implemented the right CRM, integrated telephony systems, and developed a lead management workflow tailored to the telemedicine context. Keen also crafted a white-glove, empathy-rich sales script to ensure every patient interaction was handled with care, then sourced, vetted, and hired a fully dedicated sales team in Cape Town with deep sales experience and problem-solving skills. In just four weeks, Keen deployed a robust sales system, trained the team, and launched without issue. The new outbound sales team conducted 3,900 outbound contacts in the first month and achieved a 42% increase in patient conversions. By providing high engagement and a human-centric approach, Keen helped Remote Pharmacy establish itself as a patient-first company, improving both legitimacy and competitive positioning while capturing more revenue.

Project Details

Lancer Skincare, a 30-year luxury beauty brand, was working with multiple siloed agencies and freelancers that provided limited, fractional services. They faced rigid scopes, overage fees for new tasks, and underwhelming marketing output with no cohesive long-term growth strategy. The fragmented structure forced them to deprioritize important work and left them unprepared for critical growth periods like Q4. Keen conducted a comprehensive audit of Lancer's existing processes, brand positioning, and organizational structure to deliver a tailored solution. They replaced four separate agencies and freelancers with five full-time, dedicated team members across creative, marketing, and customer experience roles. The team worked closely with internal stakeholders to migrate platforms to Shopify and implement a customer service CRM, ensuring all campaigns and assets aligned with Lancer's brand vision. The dedicated team delivered over 3x the marketing asset output compared to Lancer's previous agencies while significantly reducing costs. The unified approach made the customer journey more cohesive and efficient across the entire marketing landscape. Lancer hit their Q4 growth numbers and established a foundation for sustained growth with consistent, focused support from their embedded team.

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