SuiteHop’s post-COVID recovery had stalled its growth trajectory, and founder Todd Lindenbaum had operated defensively. Traditional agencies had not produced the needed impact. Hiring a full-time CMO had proved ineffective or financially unfeasible. The company needed a clearer path to reignite growth. A Fractional CMO engagement was implemented to realign strategy and strengthen leadership. The effort delivered streamlined candidate matching with 5 pre-qualified profiles for a sales leader role. It also developed a data-driven strategy using a SWOT analysis. An actionable 8–12 month growth roadmap was created with hands-on mentorship so the internal team could execute. SuiteHop hired a new head of sales. The business achieved strategic realignment centered on 2–3 key initiatives. The company also established an 8–12 month actionable growth roadmap informed by the SWOT analysis. The internal marketing team was mentored to support execution of the plan.

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Post-COVID recovery had stalled SuiteHop's growth trajectory, with founder Todd Lindenbaum operating defensively. Traditional agencies had proved ineffective. Hiring a full-time CMO had been financially unfeasible. A Fractional CMO engagement had delivered streamlined candidate matching with 5 pre-qualified profiles. It had developed a data-driven strategy using a SWOT analysis. It had produced an 8-12 month actionable growth roadmap and provided hands-on mentorship so the internal team could execute. SuiteHop had completed a strategic realignment around 2-3 key initiatives. The team had gained a clearer path for execution through the 8-12 month roadmap. Leadership had been supported by structured mentorship and a more focused strategy.

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Clozetivity Southeast PA was a recently launched custom closet franchise that needed to produce new leads at a lower cost per lead. The team needed to build awareness and reach prospective buyers using a mix of social media and paid digital advertising. Because content and SEO took time to show results, they needed additional ways to target the market and generate awareness and leads more quickly. The team supplemented digital marketing with targeted direct mail using USPS Every Door Direct Mail (EDDM). They designed two different postcards and ran an A/B test to compare performance. The mailing targeted specific routes and audience parameters, including residential properties, high average household income, and ages 25–55. They printed and delivered 6×9 postcards through USPS for distribution. After sending about 12,700 targeted mail pieces for $5,700, Clozetivity Southeast PA generated four high-quality leads from Postcard A. Two of those leads converted into sales exceeding $10,000 each, producing $20,000+ in revenue. The campaign delivered a 351% ROAS with a 17% overall conversion rate, and the top-performing postcard produced a 24% conversion rate. The effort also generated brand awareness among roughly 6,000 potential buyers.

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Model Match faced rapid changes in the mortgage industry that pressured the company to innovate and adapt. The team needed to evolve its business model to stay competitive and reach a broader, more diverse market. They specifically wanted to better reach individual loan officers, a segment that had been neglected in prior outreach. They also needed experienced marketing leadership but did not want to invest in a full-time CMO. Model Match brought in a seasoned fractional CMO with deep SaaS experience after interviewing multiple candidates. She conducted customer research to understand the new target market and updated branding and messaging accordingly. She led updates to the website and executed a digital advertising campaign to support the shift. She also refined pricing for single-user offerings and helped drive the launch of a new technology platform aimed at loan officers. Within the first 60 days of launch, the updated branding and digital campaign drove a 56% increase in e-commerce revenue. The company also continued to rapidly grow its customer base and increase market penetration following the new marketing campaign. The fractional CMO integrated closely with the executive team to guide decisions and execution. The combined work positioned Model Match to pursue its goal of increasing users by year-end.

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