Theisen's, a farm and home retail chain, needed to optimize marketing spend and strengthen vendor relationships. Marketing operations required assessment to identify inefficiencies and opportunities. The team also needed to maintain campaign effectiveness while controlling costs. A Fractional CMO was deployed to evaluate marketing operations and guide improvements. The engagement developed a marketing strategy aligned to budget and performance goals. Efficiency initiatives were implemented to streamline execution and support stronger vendor co-op collaboration. The engagement achieved a 40% reduction in direct mail costs while maintaining effectiveness. It also delivered 20% year-over-year growth in vendor co-op funding. Marketing ROI improved across channels as operations became more efficient.

Skills

Project Details

PetroSkills, a global leader in oil and gas training, needed to modernize their marketing approach and drive measurable business results. Their existing marketing approach required updates to better support growth. They also needed clearer, measurable outcomes from their marketing efforts. A Fractional CMO was deployed to lead the engagement. They developed an integrated strategy across digital, content, and demand generation. They also established data-driven marketing operations to improve planning, execution, and measurement. The engagement delivered a 59% year-over-year increase in e-commerce revenue. It also generated 400 sales qualified leads within four months. In addition, PetroSkills established data-driven marketing operations to sustain and measure performance over time.

Skills

Project Details

Redpath and Company, a CPA and advisory firm, needed to evolve its marketing function to support growth objectives. The existing marketing capabilities had not kept pace with the organization’s ambitions. The team needed a clearer view of current marketing maturity and a path to build a more effective function. A Fractional CMO was deployed to assess marketing maturity and identify gaps. A marketing strategy was developed to align brand, digital, and content efforts with growth goals. Programs were implemented across brand, digital, and content to operationalize the strategy. The engagement achieved a 20-point improvement on the marketing maturity assessment. It delivered over 2000% growth in LinkedIn reposts. The work also established sustainable marketing operations to support ongoing execution.

Skills

Project Details

Pet Poison Helpline had grown organically for nearly 20 years through referrals and word of mouth. The organization lacked a formal marketing strategy and dedicated resources. This made it difficult to justify marketing investment and build a scalable foundation to support continued growth. A Fractional CMO was deployed to assess the current state and build the business case for marketing investment. The engagement developed a marketing team structure and job descriptions and interviewed final candidates. It also created an integrated strategy spanning brand architecture, website, social media, and content. The work established Pet Poison Helpline’s first formal marketing function after nearly 20 years of organic growth. A complete marketing strategy and defined brand architecture were delivered. Team structure and hiring were completed to support continued growth.

Skills

Project Details

KLN Family Brands’ Wiley Wallaby licorice was an unknown niche product with minimal market presence. The brand lacked broad awareness and a strong foothold in the wider market. KLN needed to transform Wiley Wallaby from obscurity into a nationally recognized brand. A comprehensive brand-building effort was implemented over an extended period. The work included strategy development and clearer brand positioning. It also included creative execution and go-to-market planning to support broader growth. The effort grew Wiley Wallaby from a niche product into a nationally recognized brand. It drove the business to over $100 million in annual revenue. The transformation established a much stronger market presence than the brand previously had.

Skills

Project Details

PetroSkills, a global leader in oil and gas training, needed to modernize its marketing approach and drive measurable business results. The organization faced pressure to generate clearer, trackable outcomes from marketing efforts. It also needed a more structured approach to connect digital and content efforts to demand generation. A Fractional CMO was deployed to develop an integrated strategy across digital, content, and demand generation. The engagement aligned marketing initiatives into a coordinated plan designed to improve performance. Marketing operations were also established with a more data-driven approach to support ongoing measurement. The engagement delivered a 59% year-over-year increase in e-commerce revenue. It also generated 400 sales-qualified leads within four months. In addition, data-driven marketing operations were established to support sustained measurement and execution.

Skills

Project Details

Theisen's, a farm and home retail chain, needed to optimize its marketing spend and improve vendor relationships. Marketing operations required assessment to identify inefficiencies and opportunities to improve performance. The team sought to reduce costs without sacrificing the effectiveness of key channels. A Fractional CMO was deployed to evaluate the existing marketing function and clarify priorities. The engagement assessed marketing operations, developed an updated strategy, and implemented efficiency improvements. The work focused on strengthening vendor co-op collaboration while maintaining campaign effectiveness. The engagement delivered a 40% reduction in direct mail costs while maintaining effectiveness. It also produced 20% year-over-year growth in vendor co-op funding. Marketing ROI improved across channels as operations became more efficient and aligned to strategy.

Skills

Project Details

Pet Poison Helpline, a leader in animal poison control, had grown organically for nearly 20 years through referrals and word of mouth. It lacked a formal marketing strategy and dedicated marketing resources. That gap limited its ability to systematize growth beyond organic channels. A Fractional CMO was deployed to assess the current state and clarify what marketing investment was required. The engagement built the business case for marketing investment and designed a marketing team structure with job descriptions. It also supported the interview process for final candidates and created an integrated strategy covering brand architecture, website, social media, and content. The work established Pet Poison Helpline’s first formal marketing function after nearly 20 years of organic growth. It delivered a complete marketing strategy and defined the team structure needed to execute it. It also clarified brand architecture and created a foundation intended to support continued growth.

Skills

Project Details

Redpath and Company, a CPA and advisory firm, needed to evolve its marketing function to better support growth objectives. The existing marketing approach did not fully align with the firm’s expansion goals. The team required a clearer strategy and stronger operational foundations to scale effectively. A Fractional CMO was deployed to assess the firm’s marketing maturity and identify gaps. A marketing strategy was developed to support growth priorities and improve overall performance. Programs were implemented across brand, digital, and content to build a more effective marketing function. The engagement delivered a 20-point improvement on the marketing maturity assessment. LinkedIn reposts increased by over 2000%. The work also established sustainable marketing operations to support continued execution.

Skills

Project Details