A large beverage company's in-house creative team lacked exposure to the intense environment of traditional agency pitches, limiting their storytelling capabilities. To elevate their skills, the team needed a safe and empowering way to experience the full pitch lifecycle, from insight generation to final sell-in. The company aimed to train approximately 20 team members in customer insights, idea development, and presentation best practices. Additionally, they sought to identify individuals capable of excelling in future high-stakes creative pitches. The beverage company partnered with Mags & Marrelli, a boutique creative agency known for storytelling and team empowerment. Together, they co-designed a bespoke six-week 'pitch Academy' program tailored to the company's culture through three upfront planning sessions. This hands-on training blended classic lectures with a capstone project. Each week, participants progressed from developing creative briefs and brainstorming ideas to building slides and delivering a final pitch to leadership. Over the six-week program, team members at all levels gained significant exposure to the pitch process within a risk-free environment, acquiring new skills and increased confidence. Each participant received a certificate recognizing their achievement. Critically, the in-house agency leadership gained a clearer understanding of their rising stars, identifying individuals with strong creative abilities, presentation presence, and strategic thinking under pressure. The program successfully built long-term creative strength across the team and facilitated the efficient identification of key talent.

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Stanley Black & Decker's long-standing "Grow the Trades" initiative needed an evolution to appeal to Gen Z and Gen Alpha, who often overlooked trades as a career path. The company sought to reintroduce skilled trades as a viable, modern option, moving beyond a minor adjustment to a comprehensive, ground-up refresh to make the trades more visible and attractive to a younger generation. Stanley Black & Decker partnered with Wripple to find a team with strategic insight, creative power, and cultural relevance for this significant challenge. Within days, Wripple's platform matched them with a nimble trio consisting of a brand planner, copywriter, and art director. This specialized team quickly developed a strategic foundation rooted in audience insight, reframing outdated stereotypes and aligning the campaign with Gen Z and Gen Alpha's values like independence, social impact, and practical career paths free from student debt. The collaboration resulted in a bold and strategically grounded refresh of the "Grow the Trades" campaign, designed to resonate with young career seekers. The new creative concepts opened the door to an authentic, modern conversation with Gen Z and Gen Alpha, effectively attracting the next generation of skilled professionals. Wripple delivered a strategic and creative team that provided precisely what was needed, leading to seamless collaboration and creative work that exceeded expectations.

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Spot & Tango, a personalized pet health and wellness subscription service, was experiencing significant growth after closing a significant funding round. As a pure-play digital startup providing a premium product, the company's continued success depended on delivering a top-notch customer experience. Leadership recognized the need for a complete independent audit of all customer touchpoints to identify improvement opportunities and retain customers. Spot & Tango utilized Wripple's platform to access a deep bench of freelance customer and user experience experts. After interviewing top candidates, they hired a customer experience professional with deep knowledge of ecommerce, digital media & marketing, and CPG. This expert was tasked with assessing the current 360-degree customer experience and developing a prioritized roadmap of improvement opportunities. The exhaustive assessment provided mission-critical insights into barriers that limited customers from advancing through the purchase path. This process aligned the leadership team on priorities for the business. Ultimately, the implemented customer experience improvements successfully filled more shopping carts, leading to more loyal customers.

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St. John, a full-service marketing agency, faced the challenge of extending its team with freelance professionals across multiple digital disciplines. This was essential to support agency growth, manage risks during the pandemic, and offer clients a broader array of digital services. To address this, St. John partnered with Wripple, leveraging their sole focus on digital marketing and experienced talent. Wripple provided a virtual bench of top-notch digital freelance talent, including creative concept teams, an award-winning Digital Planner, a MarTech developer, front-end developer support, and a Veteran Digital Designer for various client initiatives. As a result, St. John was able to say yes to more client projects due to on-demand access to specialized digital talent. This partnership led to incremental revenue, effectively managed costs, and maintained high client satisfaction, ensuring clients did not take their business elsewhere for required digital capabilities.

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Children's Healthcare of Atlanta sought a partner capable of delivering complex digital projects. These initiatives were under aggressive timelines and held great strategic importance for the organization. Furthermore, they needed a solution that could fit within the constraints of a nonprofit's budget. Wripple provided full freelance teams to address these needs, offering a lower-cost solution without compromising on talent or output quality. Leveraging a lean and flexible model, Wripple enabled Children's Healthcare of Atlanta to achieve more with fewer resources. Over three years, Wripple's teams tackled mission-critical work including website redesigns for Marcus.org, Strong4Life.com, and Choa.org, a VR experience for funding, and in-depth patient journey research. The collaboration resulted in world-class teams completing strategic projects on time and within budget. This led to better patient experiences, which increased understanding and access to care. Additionally, digital fundraising efforts were optimized, specifically targeting high net-worth donors.

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Hero Digital, a leading customer experience company, experienced significant growth, which increased the need for operational agility, particularly in managing its expanding freelance workforce. The company required a partner to quickly source top agency-experienced talent and provide outsourced freelancer operations to support this demand. Their existing processes for managing a growing freelance team were becoming a bottleneck to sustained growth and efficiency. Wripple implemented a comprehensive solution to streamline freelance workforce management and provide flexible talent. They onboarded over 50 freelancers that Hero Digital had already sourced, centralizing all freelance relationships in one platform. Wripple also developed tailored contracting and onboarding processes, sourced independent experts in UX Design and Research, and matched Hero Digital with a micro media planning and buying agency. As a result, Hero Digital achieved streamlined talent operations for scoping, contracting, and onboarding, ensuring a consistent experience for freelancers. They also gained access to a top outsourced media agency team whose white-labeled services successfully kept new clients satisfied during a critical period of growth. These outcomes provided the necessary operational agility to meet the demands of their expanding client base.

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Dropp, a new micropayment platform, required a comprehensive go-to-market strategy to effectively promote its unique offering across diverse audiences. As a completely new entry in the payment services space, the company's success was contingent upon a robust messaging and content strategy. Without clear communication, both merchants and consumers would struggle to understand how Dropp addressed their pain points, hindering adoption despite its inherent value. To address this, Dropp utilized Wripple’s "Buy A Project" solution to assemble a ready-made, cross-discipline project team consisting of five ex-agency professionals. This team collaborated to provide a solid marketing framework tailored to Dropp's needs. The solution included defining targeting priorities, developing messaging, creating a cohesive bank of social assets and sales collateral, and designing a full BDR email sequence. The engagement resulted in Dropp receiving a comprehensive marketing framework. The cross-discipline team achieved internal alignment within Dropp on targeting and messaging strategies. Furthermore, they delivered practical assets such as social content, sales collateral, and a complete BDR email sequence. The team also provided essential guidelines and best practices to inform Dropp’s future marketing efforts, establishing a foundational strategy for market entry.

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Learfield’s in-house marketing team faced a significant challenge: efficiently delivering over 1,000 digital, print, and out-of-home campaigns across its extensive network of college sports properties. With numerous stakeholders, vendors, and creative teams involved, consistency and speed were constantly at risk. They urgently needed an experienced creative operations leader to analyze existing workflows, implement scalable systems, and ensure seamless organizational coordination without disrupting campaigns tied to live sports seasons. Through the Wripple Platform, Learfield was quickly matched with a seasoned creative operations professional who immediately stepped in to assess and optimize their complex workflows. The project commenced with a comprehensive review of current processes, leading to the successful implementation of a new project management system. This new system significantly improved visibility and collaboration across more than 100 college sports properties. As a result, Learfield achieved increased workflow efficiency and substantially reduced turnaround times. They also saw improved on-time delivery across their extensive portfolio of over 1,000 campaigns. This collaboration led to lasting operational improvements, underscoring how Wripple’s on-demand talent model effectively delivered speed, flexibility, and specialized expertise to Learfield’s in-house teams.

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S&P Global needed a short, high-impact video to promote a complex new digital product. The video had to clearly explain key features while matching the brand’s established look and feel. A quick turnaround time and a library of existing videos required creative skill and brand fluency from the outset. Wripple matched S&P Global with an experienced Motion Designer and Video Editor. This professional quickly understood the company’s existing video library and design language. By onboarding an expert with brand fluency, collaboration was seamless, and the video moved swiftly from concept to client review with minimal feedback. The finished video effectively communicated complex ideas with simplicity and was on-brand. It was quickly ready for sharing and is now used online to promote the product and reinforce S&P Global’s consistent visual story. This demonstrated the value of tapping external talent to extend creative capacity and deliver great work without friction.

Project Details

Navy Federal Credit Union, a major financial institution, faced challenges maintaining visibility and competitiveness as search trends evolved to include generative AI platforms. The organization required a specialist who deeply understood how traditional SEO, AI search, social, and video interconnected. This critical, on-site role demanded a rare blend of technical SEO expertise, content optimization for both traditional and AI-powered search, and the ability to build topical authority across diverse channels. Finding an individual with such comprehensive skills to integrate seamlessly into a large enterprise proved difficult. Wripple's platform provided a solution by quickly matching Navy Federal Credit Union with a highly skilled SEO specialist named Mark. This expert possessed the precise blend of technical precision, AI-forward strategy, and cross-channel content instincts required for the role. Mark integrated seamlessly with the internal team and was able to work on-site in their Virginia offices. He subsequently spearheaded a modern, AI-aware SEO program designed to enhance visibility across all search surfaces. With the specialized SEO expert in place, Navy Federal Credit Union experienced a dramatic improvement in its performance. Their work resulted in a significant 561% increase in AI search visibility, enabling the brand to surpass major competitors. Furthermore, the implemented cross-channel content strategy bolstered topical authority across social and video platforms, establishing a more resilient and future-ready organic presence for the credit union.

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A major global airline partnered with a streaming service to create a brand experience that promoted free, high-quality in-flight Wi‑Fi as a frequent flyer perk while encouraging streaming service trials. The customer needed the program to run across multiple locations and touchpoints without degrading the airport gate experience. They also required tight coordination across stakeholders to support both in-airport activations and an offsite event. An experienced Activations Coordinator, Fabiana, was deployed to lead the campaign from January through May 2025. The implementation focused on managing multi-city activations and coordinating logistics and customer experience strategy at airport gates. The work covered activations at LAX and JFK and included execution of a private screening event. The campaign ran for five months and delivered multi-city airport activations at LAX and JFK. It also supported a private screening event attended by 200 guests. The program brought the airline and streaming service partnership to life through coordinated, on-the-ground execution across airport and event environments.

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A leading dog food brand needed a copywriter with specialized Beat poetry and rhythmic writing experience to transform core messaging into campaign-ready copy within 24 hours. The assignment demanded multiple short-form options that met strict word count and timing constraints. The team faced an urgent timeline and a highly niche creative requirement. A platform was used to identify and match a copywriter with performance writing experience for the assignment. Camille T. was matched within hours based on the specific Beat poetry and rhythmic writing needs. The engagement focused on quickly translating the brand’s core messaging into campaign-ready copy. Work proceeded with an emphasis on meeting the required constraints and providing several options. The critical talent match occurred in less than one day, enabling the work to start immediately. The full project was completed in four days. Multiple short-form copy options were delivered while meeting the brief’s word count and timing requirements. The customer maintained high-quality creative output despite the compressed schedule.

Project Details

A consumer products firm needed to transform recent marketing campaign materials into a professional sizzle reel. The work required blending static graphics and video footage into a cohesive narrative. The team also had to layer text and motion elements without disrupting the story. The timeline was tight, increasing the need for efficient execution. The firm implemented a 90-second sizzle reel project built from existing campaign assets. The broadcast spot was used as the foundation for the edit. Static graphics and video footage were integrated with layered text and motion elements. All components were assembled into a single cohesive narrative designed to celebrate the campaign’s achievements. The project delivered a finished 90-second sizzle reel. The final reel consolidated multiple asset types into one narrative piece. The work met the need for a polished deliverable within the required timeframe. The result supported the campaign recap objective using the provided materials.

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Following a company merger, Quorum Software needed a unified digital strategy to consolidate multiple acquired companies under a single brand. The existing digital presence had to support both sales and demand generation goals. The organization also needed clearer brand positioning across its web experience. A comprehensive web strategy was developed to align sales and demand generation goals across the combined company. The content management system was evaluated against current and future requirements. The CMS and MarTech stack were also assessed, and brand positioning was solidified across the digital presence. A 5-person specialist team was assembled to execute the engagement. The effort supported 1,500+ customers served by the unified digital experience. An MVP website was launched with a unified brand identity to reflect the consolidated strategy.

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Equifax needed to establish a B2B social strategy while launching its new Ignite Data & Analytics platform. The company required support to plan and execute a social campaign across key social channels. The effort also demanded fast-paced delivery across multiple workstreams. A cross-discipline team was assembled to support the launch and build the B2B social approach. The team included a Social Strategist, Planner, Creative Director, Copywriter, Art Director, and Producer. The campaign was executed across social channels using paid ads and video content. The engagement operated in a co-creation model with blended teams. The team executed four major initiatives tied to the B2B social program and platform launch. The work established a foundation for future social campaigns. The launch effort also supported faster speed to market and improved agility. Equifax exceeded its previous B2B social campaign benchmarks.

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Silicon Valley Bank faced enterprise talent acquisition challenges while supporting concurrent business and marketing initiatives. Teams needed diverse digital expertise across multiple projects at the same time. Existing sourcing and contracting efforts created inefficiencies and limited transparency. The bank implemented a streamlined approach to talent sourcing, proposal development, and contracting through a single platform partner. This consolidated how teams identified and engaged specialized talent. It also improved process visibility while supporting multiple workstreams. As a result, Silicon Valley Bank accelerated talent acquisition and project initiation. The new approach enhanced operational efficiencies and increased transparency. The bank also gained access to a broader set of digital specialists and strengthened decision-making confidence.

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Airbus Aerial operated as a growing start-up within a multinational aerospace corporation. It delivered aerial imagery and data solutions designed to empower better service, reduce costs, and save lives through new products. The company had an innovative product targeted at multiple industries, including insurance, utilities, financial services, government agencies, developers, and airlines. The sale was complex and involved many stakeholders. Airbus Aerial augmented its internal team by bringing in independent experts. It engaged support across B2B customer research, marketing strategy, and digital marketing. The work supported a digital-first go-to-market approach. This additional expertise helped the team address the needs of multiple target industries. As a result, Airbus Aerial extended internal team capabilities with specialized freelance expertise. The company had added support to execute B2B customer research and advance its digital-first go-to-market strategy. It also strengthened its ability to market a complex product across multiple industries. These additions supported efforts to reach stakeholders involved in the complex sales process.

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