Hilton needed a global hospitality content program that could scale across brands and locations while staying consistent. The work spanned properties around the world and required both stills and video coverage. Hilton also needed the ability to execute quickly across multiple continents and locations. A global creator network captured property stills and video content for the Waldorf Astoria and Curio brands. A Campaign Director oversaw satellite filmmakers at each location to ensure brand consistency. Creators also produced the My 9 Things YouTube series and Stay Tours content showcasing properties. Since 2022, the program delivered more than 2,000 assets across 150 properties worldwide. In 2024, creators captured content for 28 properties across four continents within a six-week period. The Stay Tours series showcased 100+ properties.

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Hilton needed to capture and deliver consistent, on-brand creative across properties around the world. The scope spanned multiple brands, locations, and content types. The work required coordination across many shoots while maintaining brand consistency. Since 2022, creators delivered a high volume of assets across Hilton’s global portfolio. Throughout 2024, property stills and video content were captured for Waldorf Astoria and Curio brands at 28 properties across four continents within a six-week period. A Campaign Director oversaw satellite filmmakers at each location to ensure brand consistency. Creators also produced the My 9 Things YouTube series and Stay Tours. The program delivered more than 2,000 assets across 150 properties worldwide. In 2024, production covered 28 properties across four continents within six weeks while maintaining brand consistency via centralized oversight. The Stay Tours series showcased 100+ properties. The partnership continued from 2022 onward, supporting global content needs across multiple brands and formats.

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Nickelodeon needed a nimble way to develop and scale both evergreen and seasonal social content across multiple franchises. The team had to keep output consistent while spanning distinct brand voices. Content also needed to beat established engagement and view benchmarks across platforms. A dedicated creator program was implemented to produce ongoing social content across SpongeBob Universe, NickRewind, Nicktoons, and Nick Jr. The team was composed of Nick fans with eclectic skills, including animation, design, editing, AR, filmmaking, puppeteering, and candy sculpting. The program supported rapid development and scaling of social assets tailored to each franchise. Instagram content exceeded engagement benchmarks by 300%. An iCarly recap video exceeded video view benchmarks by 700% across Facebook and Instagram. That recap became the top-performing non-trailer asset of the entire iCarly reboot campaign.

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Nickelodeon needed a nimble way to develop and scale evergreen and seasonal social content across multiple franchises. The customer had to keep output fresh while covering diverse brand worlds like SpongeBob Universe, NickRewind, Nicktoons, and Nick Jr. The goal was to consistently meet and exceed social engagement and video view benchmarks. A dedicated creator program called the Nick Creator Collective was built to produce ongoing social content. A team of Nick fans with eclectic skills—including animation, design, editing, AR, filmmaking, puppeteering, and candy sculpting—was assembled to support continuous production. The program delivered content across key Nickelodeon social channels and campaigns, including assets tied to the iCarly reboot. Instagram content exceeded engagement benchmarks by +300%. An iCarly recap video exceeded video view benchmarks by +700% across Facebook and Instagram. That recap became the top performing non-trailer asset of the entire iCarly reboot campaign.

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eos needed socially fluent creators to connect with Gen Z and Millennial audiences using authentic brand storytelling. The team wanted a way to source talent consistently across the year. They also aimed to bring bold, culturally relevant concepts to life while staying aligned with their inclusivity commitments. eos used a platform to find creators year-round and produce creator-led campaigns such as Ice Cream Flavor Lab. Creators from a 160k-strong global community contributed content in their own authentic voice. Director Leah Henoch brought eos’ Dirty DMs concept to life, featuring a grandmother reading real NSFW social media comments about body lotion. eos also partnered with diverse talent both in front of and behind the camera. The Ice Cream Flavor Lab campaign outperformed typical benchmarks by 8x. eos accessed a 160k+ global creator community to support ongoing content needs. The creator-first approach helped the brand speak to its Gen Z and Millennial target demo in an authentic voice.

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PayPal needed to ideate and execute a 2020 holiday TV campaign that could perform strongly among a crowded field of holiday advertising. The campaign also required multiple localized versions to reach audiences in different markets. PayPal sought a creative approach that could scale across products and geographies without losing cohesion. PayPal partnered with a creator community to develop the holiday campaign “Make it One to Remember.” After greenlighting an idea from creator Rebecca Swegle, PayPal engaged LA-based filmmaker Kelsey Taylor as Creative Director. Using the platform, Kelsey identified five additional directors from Ireland, India, the Netherlands, and the US to produce localized ads. The team produced creative variations aligned to five PayPal products across multiple markets. The campaign ranked #2 on Ad Age’s Top 10 Holiday Ads list, based on Ace Metrix testing of 300+ holiday ads. The production delivered 137 videos in total. The work covered five PayPal products and localized ads for eight countries. The final output was created by six directors spanning four countries.

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eos needed socially fluent creator content that resonated with Gen Z and Millennials in an authentic voice. The brand aimed to bring bold social-first concepts to life while staying aligned with its inclusivity commitments. It also required access to a broad creator pool to support ongoing content needs. eos implemented a year-round approach to finding and working with socially fluent creators. The team produced campaigns such as the Ice Cream Flavor Lab and developed concepts like Dirty DMs, featuring a grandmother reading real NSFW social media comments about body lotion. Creators were sourced from a large global community to better connect with eos’ target audience. eos also partnered with diverse talent both in front of and behind the camera. The Ice Cream Flavor Lab campaign outperformed typical benchmarks by 8x. eos leveraged access to a 160k+ global creator community to support its content efforts. The work helped the brand connect with Gen Z and Millennial audiences through creators’ authentic voices.

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Sundance Institute sought to surface empowering stories about communities overcoming poverty and hunger. It needed a way to attract diverse filmmakers and concepts at global scale. It also aimed to bring select winning work to a high-profile premiere environment. The Gates Foundation and Sundance Institute partnered to run a global short film challenge. The program invited creators worldwide to submit films aligned to the theme. In addition, Sundance Collab supported a separate pitch challenge for emerging creators. The challenge received 1,388 submissions from 89 countries. Five winning filmmakers from the USA, Nigeria, India, and South Africa attended the Sundance Film Festival where their films premiered. Separately, Southwest Airlines identified filmmakers for its first branded film, 'Alone in Tombstone', a 15-minute short directed by Kelsey Taylor that premiered in May 2023.

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Sundance Institute and the Gates Foundation needed a way to source empowering stories about communities overcoming poverty and hunger at global scale. They sought broad participation from filmmakers across many countries and backgrounds. They also aimed to surface standout work that could be showcased at the Sundance Film Festival. They partnered to run a global short film challenge designed to attract and select films aligned to the theme. The program invited submissions worldwide and identified winners to attend the Sundance Film Festival. In addition, Sundance Collab supported a separate pitch challenge for emerging creators. Separately, Southwest Airlines used a similar approach to identify filmmakers for its first branded short film. The challenge received 1,388 submissions representing 89 countries. Five winning filmmakers from the USA, Nigeria, India, and South Africa attended the Sundance Film Festival, where their films premiered. Southwest Airlines’ selected project resulted in a 15-minute branded short, "Alone in Tombstone," which premiered in May 2023.

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lululemon needed a steady stream of mission-driven content to support its ambassador network and strengthen its #sweatlife community. The brand aimed to keep storytelling consistent year-round across multiple formats. It also needed content that authentically reflected its community values of Sweat, Grow, and Connect. lululemon implemented a year-round content program powered by creators who were also brand fans. The approach produced community-driven stories across formats ranging from podcasts to marathon training series to ambassador-led workouts. Social videos featured ambassadors, everyday athletes, and talent such as NFL player Nick Foles. During COVID-19, the program pivoted to at-home production, with editors assembling workout videos filmed remotely. The program delivered hundreds of social videos centered on community voices. Year-round publishing helped maintain consistent engagement with the #sweatlife culture across varied content types. The COVID-19 pivot enabled continued ambassador-powered content despite production constraints. Remote at-home workouts extended the program’s ability to publish even when in-person filming was limited.

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Sesame Workshop needed timely social content tailored to every platform and moment throughout the year. The team sought specialized creative skills that could flex from recipes and memes to major holidays and tentpole events. They also had to maintain brand consistency while producing content at social speed. Sesame Workshop implemented a creator-powered production approach to source passionate creators with specialized skills. Creators around the world contributed to social channels year-round, while an internal HQ team managed production and ensured brand consistency. For the 50th anniversary, Brandon Carter of Australia produced a dynamic re-cut of the iconic opening sequence. For Pride Month, the Affolter Brothers of Canada illustrated an inclusive image for social. The Pride Month illustration received 166k likes and generated hundreds of thousands of shares. The 50th anniversary re-cut supported the franchise milestone with timely social content. The ongoing program enabled a steady stream of platform-ready content across the year. Global creator contributions helped the team deliver varied formats while keeping brand standards consistent.

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Macy's needed a scalable way to generate authentic, shoppable social content that resonated with customers. The company wanted content that extended influence beyond retail walls. It also needed to activate employees who understood the brand to create regular product-focused posts. Macy's paired passionate employees across the country with local filmmakers and editors. The program equipped hundreds of social-savvy employee ambassadors with tools to develop regular social content featuring their favorite products. The shoppable videos were then shared on each ambassador's social channels. The program mobilized hundreds of employee ambassadors to power the influencer network. It delivered an ongoing stream of shoppable social content distributed through ambassadors’ channels. The approach helped ambassadors make authentic connections with customers, build engaged follower communities, and drive sales beyond retail walls.

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Macy's needed a scalable way to activate its influencer network with authentic, on-brand social content. The team wanted employee-led storytelling that could connect with customers beyond the retail environment. They also needed a consistent flow of shoppable videos that employees could confidently share on their own channels. Macy's paired passionate employees around the country with local filmmakers and editors. The program equipped employee ambassadors with tools to create regular social content featuring their favorite products. Those shoppable videos were produced on an ongoing basis and distributed through each ambassador’s social channels. The initiative mobilized hundreds of social-savvy employee ambassadors who understood the Macy's brand. It generated an ongoing stream of shoppable social content shared through ambassadors’ channels. The content helped ambassadors build engaged follower communities, make authentic connections with customers, and support sales beyond retail walls.

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NBCUniversal needed a scalable way to celebrate and market iconic franchises, movies, and shows across many regions and brands. Traditional agency models did not consistently provide the authenticity and fan-level passion required for entertainment IP. The team also faced varied creative needs across titles, formats, and distribution channels. They required a program that could reliably support ongoing franchise storytelling and marketing assets. NBCUniversal implemented a creator-led content program that engaged filmmakers in 75+ countries, many of whom were superfans of the IP. The program produced franchise-specific work such as recreating Back to the Future scenes in multiple animation styles for its 35th anniversary. It also delivered official episode posters for Chucky and imaginative shorts for Jurassic World Dominion. The effort further supported network needs with SYFY idents and marketing assets for USA Network, E!, and Peacock. The program delivered a global creator footprint across 75+ countries and sustained output beginning in 2017. It produced anniversary content tied to Back to the Future's 35th milestone and generated official episode poster work for Chucky. It also delivered hundreds of SYFY idents and produced SYFY's first feature-length documentary about Todd McFarlane. Across NBCUniversal brands, the initiative expanded the volume and variety of franchise marketing assets without relying solely on traditional agency approaches.

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The LEGO Group needed sustained, high-volume creative output across entertainment and digital channels over multiple years. It also pursued new ways to develop original show formats and IP at scale. Additionally, it sought to collaborate on a feature-length biopic with an unconventional production model. The LEGO Group partnered with a creator network starting in 2012 to develop original show formats and new IP. Nearly 100 creators collaborated on the Pharrell Williams biopic Piece by Piece, supporting work from proof of concept through character and location design and marketing materials. In 2020, the team also launched LEGO World Builder to enable fans to co-create original stories, characters, and shows. The work contributed 1B+ views to LEGO’s YouTube presence and supported its rise to the platform’s #1 brand channel. Nearly 100 creators helped deliver Piece by Piece, marking the first time a movie of this scale was produced in collaboration with a creator platform. The partnership continued over multiple years, expanding creative output across formats and initiatives.

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Mattel sought to expand franchises across its brand portfolio, grow its digital footprint, and build a new generation of fans. It needed creative support spanning writing, directing, and animation. The work also had to extend across multiple properties and campaign needs. Since 2010, writers, directors, and animators worked across Mattel’s portfolio of brands. The Rescue Heroes franchise was relaunched with a 14-episode animated series by Chase a Cloud. The team also developed original digital series for classic IP such as Thomas & Friends and Hot Wheels. Content was additionally created for tentpole campaigns and national media buys. The effort delivered a 14-episode Rescue Heroes animated series and supported a multi-year partnership that continued from 2010 onward. Mattel also received digital series work for Thomas & Friends and Hot Wheels. The work supplied content used for tentpole campaigns and national media buys across the brand portfolio.

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Mattel needed to expand franchises across its brand portfolio, grow its digital footprint, and build a new generation of fans. The company also sought fresh content that could support both classic IP and new franchise momentum. It required creative execution across multiple formats and campaigns. A distributed team of writers, directors, and animators worked across Mattel’s portfolio of brands. They relaunched the Rescue Heroes franchise with a 14-episode animated series created by Chase a Cloud. They also developed original digital series for classic IP including Thomas & Friends and Hot Wheels. In addition, they produced content that supported tentpole campaigns and national media buys. The effort delivered a full 14-episode Rescue Heroes animated series as a franchise relaunch. The partnership continued over multiple years starting in 2010, sustaining ongoing content development across brands. Mattel received original digital series for Thomas & Friends and Hot Wheels. The work also produced content used in tentpole campaigns and national media buys.

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