NetApp, a global leader in data management, sought to host its annual flagship event, INSIGHT 2024, in Las Vegas. This event aimed to unite data innovators and explore the future of intelligent data infrastructure. It needed to be a premier tech festival, offering platforms for 1:1 interactions, hands-on learning, and networking opportunities. Successfully orchestrating all creative, production, and logistical aspects of this large-scale event presented a significant challenge for NetApp. Opus Agency partnered with NetApp for comprehensive event support, covering creative, production, registration, housing, and mobile app development. The team designed and managed key event aspects, including the 90,000+ square-foot Festival Grounds, which served as a central hub for collaboration. They also crafted immersive spaces like Camp Cloud: AI Edition for deep AI discussions and The Club for VIP networking. A gamified pin program, featuring 25 collectible pins, was implemented to encourage curiosity and engagement, alongside a curated closing celebration. The partnership ensured NetApp INSIGHT 2024 was a smooth and enjoyable experience for all attendees. The 90,000+ square-foot Festival Grounds successfully boosted collaboration and learning as a vibrant central hub. Attendees were wowed by sponsor activations, live performances, and immersive experiences throughout the event. The gamified pin program with its 25 unique pins successfully sparked curiosity, encouraged conversations, and united the NetApp community.

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Salesforce experienced explosive growth after its inception in 1999 and further accelerated it with the launch of its Trailblazer community in the early 2000s. To sustain this rapid expansion and foster a connected ecosystem, Salesforce needed a strategy to effectively engage its global community members. The challenge was to rally these Trailblazers in their local markets and maintain strong community momentum worldwide. Salesforce partnered with Opus Agency to establish the Salesforce World Tour. This collaborative effort created an international platform designed to showcase Salesforce's latest innovations, products, and services. The World Tour successfully brought together thousands of customers, partners, developers, and enthusiasts. Events were strategically implemented across numerous global cities, providing localized engagement for the widespread community. Over three decades of partnership, Salesforce and Opus Agency successfully executed countless events across dozens of international cities. This long-standing collaboration brought insights and fostered connections for millions of Trailblazers around the globe. The World Tour platform now unites tens of thousands of attendees per event, who benefit from luminary keynotes, hands-on workshops, and valuable networking opportunities.

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Dell Technologies, a company whose technology significantly improves the world, found that its profound impact was often unseen or unfelt by the public. The organization sought to enhance its brand perception and deepen the understanding of how its innovations contribute to a better global future. This presented a challenge in effectively communicating their societal contributions. To address this, Opus Agency created the "Engines of Human Progress Pavilion" for Dell Technologies World, designed to be an unforgettable, immersive experience. The pavilion featured a dozen distinct exhibits, including a striking 30-foot-long aluminum whale sculpture, bringing Dell's work to life tangibly. Notably, 75% of the booth structure was constructed from recycled materials, and all elements were either repurposed or stored for future use after the event. The strategic partnership culminated in Dell Technologies World being a huge success, with attendees experiencing Dell's brand brought to life through exceptional creativity and innovative storytelling. The event successfully created epic experiences that significantly raised the bar for Dell Technologies. This led to deepened public understanding and improved brand perception, reinforcing Dell's role in human progress.

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Microsoft's internal MLADS conference, gathering 4,000 technologists, aimed to foster collaborative ideation. Facing digital event fatigue, Microsoft needed to find an innovative way to restore the event's unique, collaborative ethos within a virtual environment. The challenge was to transform a traditional digital event experience into something more engaging and true to the conference's spirit. To address this, Microsoft partnered with Opus Agency to integrate a portion of the MLADS conference into the metaverse. They leveraged AltspaceVR, a Microsoft acquisition, creating a unique virtual world accessible via VR headsets and PCs. This immersive solution allowed attendees to participate in three special content sessions and multiple networking hours, mirroring the interactive dynamics of an in-person event. The innovative metaverse experience successfully revitalized attendee engagement and satisfaction. Nearly 90% of attendees indicated they would recommend the MLADS conference to a colleague or friend. The same percentage reported their needs were met by the virtual format and expressed overall satisfaction with the event, even reverting to natural in-person behaviors like congregating at the back of the virtual room.

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Dana-Farber Cancer Institute sought to launch their biggest fundraising event ever to achieve their mission of defying cancer. This powerful and engaging event was designed to kick off an an ambitious, multi-year, $2 billion fundraising effort. Their goal was to prevent, treat, and defy cancer by accelerating revolutionary science, extraordinary care, exceptional expertise, and essential opportunities. The virtual event specifically aimed to motivate repeat donors and attract new supporters through storytelling and philanthropic impact. Opus Agency created a virtual event to engage attendees from the start, retain interest, and motivate campaign funding participation. They worked intimately with Dana-Farber to ensure the launch event emphasized their daily work while actively pursuing new charitable involvement. The agency produced a fully pre-recorded "simulive" 60-minute show in cinematic quality. This show was streamed on event day and now serves as a high-quality, on-demand marketing asset. Together, they created the most successful fundraising event in Dana-Farber’s history. The event was an evening of unparalleled engagement and world-class entertainment. It featured inspiring stories from caregivers, patients, star-studded friends, and musicians, successfully motivating participation. This launch event effectively kicked off the ambitious $2 billion fundraising campaign.

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The Grace Hopper Celebration aimed to empower, celebrate, and connect women and non-binary technologists worldwide. Historically, it operated as a large-scale in-person event, limiting its global reach to physical attendees. The organization sought to maintain its mission and community engagement while overcoming the constraints of traditional event formats, especially given evolving global circumstances. Opus Agency collaborated with AnitaB.org to transform the Celebration's delivery. In 2020 and 2021, the event was completely reimagined as a virtual experience to significantly extend its global accessibility and mission. For 2022, a hybrid format was implemented, combining in-person sessions with a comprehensive online program. These solutions included virtual job fairs, numerous breakout sessions, and interactive features like an AR/VR art installation. The virtual events in 2020 and 2021 successfully engaged and connected 35,000 women technologists from 119 countries globally. The 2022 hybrid event attracted 30,000 attendees, featuring over 200 in-person breakout sessions and 68 presentations available on-demand. Additionally, over 400 sponsors participated, creating a vibrant Expo Hall for talent recruitment. This multi-year collaboration effectively extended the Grace Hopper Celebration's reach and impact worldwide.

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Sui Foundation, a leader in the Web3 industry, was dedicated to advancing and adopting its Layer 1 blockchain, Sui. In the nascent and rapidly evolving Web3 landscape, establishing a strong global community and showcasing the platform's potential was crucial. The foundation needed to bring together pioneers, developers, and thought leaders to shape the future of Web3 and drive engagement. Sui addressed this by hosting its inaugural global event, Sui Basecamp, during Paris Blockchain Week. This collaboration with Opus Agency took place across two iconic venues. The event featured captivating keynotes, insightful breakout sessions, hands-on workshops, and extensive networking opportunities for builders, developers, and enterprises. Attendees engaged with industry leaders, discovered groundbreaking Sui ecosystem projects, and witnessed exclusive product and partnership reveals. Sui Basecamp was a sold-out success, effectively uniting the Sui and broader Web3 community. The event provided attendees with valuable opportunities to hear from industry leaders and engage in discussions defining the future landscape. It served as a testament to the power of pioneering and successfully showcased the boundless potential of Web3. The inaugural global event left a lasting impression on the Parisian blockchain scene.

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