The American Marketing Association (AMA) managed a diverse portfolio of external and internal events, but relied on multiple disparate solutions. When the global pandemic necessitated a rapid shift to virtual, their existing platform proved to have significant limitations. It lacked the backend flexibility needed for real-time changes and did not offer hybrid capabilities, preventing the AMA from scaling for future event formats. This posed a challenge to adapt quickly to changing market needs and maintain a single source of truth for their event program. The AMA sought a new event management platform focused on flexibility and scalability, ultimately choosing Cvent to support its total event program. They implemented Cvent's Event Management, Attendee Hub, OnArrival, Mobile Event App, and Appointments solutions. This comprehensive platform allowed the AMA to scale its hybrid event experiences, accommodating diverse event formats and types. Additionally, an API integration between Cvent and Salesforce created a centralized data source, streamlining registration, ensuring data integrity, and providing a 360-degree view of customers. Leveraging Cvent, the AMA successfully hosted over 30 events in the first year, including a hybrid Higher Education Symposium that managed 100+ sessions for more than 780 registrants. They engaged 30 exhibitors both onsite and virtually, using Appointments for seamless one-on-one meetings. The platform also enabled personalized attendee experiences, streamlined onsite operations with contactless check-in via OnArrival, and facilitated the collection of valuable real-time feedback through session-level surveys, enhancing content quality and proving event value.

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Before implementing Cvent, event planning at Duke University was a manual and isolated process across departments. This made communication and staffing for onsite events tedious and unpredictable. For instance, the Alumni Association handled all event creation, emails, and reporting manually. Similarly, the Development Office managed registrations through emailed forms, faxes, and manual spreadsheet entries. This lack of coordination led to inefficiencies and limited reach. In 2016, Duke's IT organization partnered with Cvent to establish a single, centralized event management initiative. This solution aimed to transform efficiency and time management across the campus. Cvent technology supported departments in key areas such as event marketing, registration, onsite solutions, contact management, system integration, and e-commerce. It provided the Development Office with greater efficiency, scale, and data-backed initiatives. For the Alumni Association, the solution allowed them to bring their Alumni Network in-house with a dynamic, secure, and cost-effective tool. The implementation resulted in a significant transformation in efficiency and time-management across the university. Duke University successfully raised $3.85 billion for the Duke Forward Campaign, securing gifts from over 315,000 donors and foundations. The Development Office now efficiently organizes more than 140 events annually, including 25 large fundraising events, with a team of only six staff members. The Alumni Association also increased its event capacity, hosting over 700 regional events each year with only three operational staffers on a team of twelve. Cvent became a core part of their technological infrastructure, improving alumni engagement and fundraising initiatives.

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Autodesk's Global Strategic Meetings department faced inefficiencies due to disparate systems, lacking integrated data for benchmarking and tracking program growth. Inadequate reporting meant little insight into program maturation, and total spend was not leveraged in sourcing. The organization needed a simplified process for meeting requests, accurate spend capture, and year-over-year savings validation. Global expansion plans, particularly in EMEA and APAC, necessitated improved sourcing processes, risk management, and cost savings for decentralized internal meetings. Financial policies were not adhered to, and contracts were individually managed, creating stopgaps in effective event management. To address these challenges, Gigi's team implemented a Strategic Meetings Management Program (SMMP). In 2014, Autodesk adopted a suite of Cvent solutions to manage their global portfolio of meetings and events. Teams began leveraging Cvent's Meeting Request Portal, which seamlessly transformed requests into RFPs, eliminating manual transcription and risky data gaps. The Cvent Supplier Network enabled efficient venue sourcing using unique criteria and filters. Integrated reporting functionality provided customizable, on-demand reports to stakeholders, further proving the value of the team and their events. Autodesk achieved significant financial benefits, including $649,000 in savings by proactively reducing potential attrition. Total savings reached an astounding $10.9 million in 2018. The number of global events grew by 28%, expanding to almost 350 annual events, and meetings offered in the EMEA region doubled. The team's success led to increased trust and visibility within the organization, elevating their mission and fostering cross-departmental collaboration. They were entrusted with critical projects, like sourcing new locations for major conferences, and now successfully mitigate risks and ensure enterprise-wide efficiencies.

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Meeting Professionals International (MPI), a global meeting and event industry association, faced the critical challenge of hosting live hybrid events during the height of the pandemic. They aimed to demonstrate that meetings could still happen safely, while simultaneously accommodating attendees who could not join in person. This required implementing robust health and safety protocols for onsite participants, including managing social distancing and complex event layouts. Furthermore, they needed a flexible system to adapt to evolving health guidelines without constant manual adjustments. Their goal was to provide an innovative and safe experience across multiple major conferences. MPI adopted an integrated Cvent solution suite to manage their hybrid events successfully. They utilized Cvent's Event Diagramming to create adaptable floor plans that met evolving health and safety requirements, without manual configuration. The Registration, OnArrival, and Mobile Event App solutions streamlined attendee data, check-in, and communications, ensuring a consistent experience. Furthermore, the Attendee Hub, Abstract Management, and LeadCapture tools facilitated engagement, speaker coordination, and lead generation for both virtual and in-person participants. This comprehensive approach ensured all aspects of their hybrid conferences were efficiently managed and integrated. Through these solutions, MPI successfully engaged over 4,700 attendees across three major hybrid conferences. They generated 1,147 leads and achieved an impressive 93% satisfaction rate for appointments. The mobile app saw a 90% download rate, significantly enhancing communication and safety checks for attendees. Automated registration and check-in processes eliminated manual labor, while real-time data provided valuable insights for future planning. Overall, MPI demonstrated industry leadership by creating safe, innovative, and highly engaging hybrid event experiences.

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The Fairmont Scottsdale Princess in Arizona faced tough competition in the meetings and events market. They needed to stand out among iconic domestic and international destinations to attract more group business. The resort sought solutions to enhance their visibility and streamline their event booking processes. They increased their visibility on the Cvent Supplier Network (CSN) and used Smart Custom Proposals to attract more RFPs and impress planners with personalized proposals. Cvent Event Diagramming helped them showcase their event spaces visually, maximizing revenue. Cvent Passkey simplified room block management and generated additional revenue from extended stays. The results were impressive: a 16% increase in RFPs, 32% generating higher revenue, and $20 million in group business booked through CSN. They also processed over 14,000 reservations with Passkey, adding nearly $700,000 in incremental revenue. Cvent's technology solutions transformed their processes, increased revenue, and made them a top choice for meetings and events.

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Salamander Collection embarked on opening its seventh luxury hotel in Washington, DC in 2022, after years of searching for a suitable location. The challenge was to effectively launch and market this new property, formerly the Mandarin Oriental, which required significant renovation. They needed to convey the unique luxury guest experience and ample meeting space to potential group business clients and keep customers informed about the new site's offerings. To overcome these marketing hurdles, Salamander Collection standardized its technology across the new Washington, DC property, leveraging Cvent solutions. They specifically utilized CSN Advertising to reach relevant event professionals and Cvent Event Diagramming to provide visual representations of the meeting spaces. These tools enabled the sales staff to effectively showcase the property's capabilities and attract planners looking for an authentic Salamander experience. Through the implementation of Cvent's marketing tools, Salamander Washington DC successfully integrated into the brand with a strong image and appeal for meeting professionals. The property achieved a 98% chain response rate. Furthermore, after upgrading their advertising, they saw a 36% increase in received RFPs and a 22% increase in awarded RFPs, significantly boosting their group business outreach.

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Visit San Jose faced challenges in managing citywide events, specifically in streamlining room block management and enhancing relationships with event planners. They needed a more collaborative approach with hotels and event professionals to improve visibility and efficiency for these complex events. Ensuring accurate room reservations while maintaining guest security was also a critical concern. Visit San Jose partnered with Cvent and implemented Cvent Passkey to centralize their reservation process. This solution aimed to improve data transparency and facilitate collaborative work with hotels and event professionals. Passkey streamlined room block management, enhanced reservation accuracy, and ensured robust security for guest information, allowing Visit San Jose to provide comprehensive support to event planners. Through the implementation of Cvent Passkey, Visit San Jose successfully managed 7,000 room nights annually. The solution led to an 11% increase in RFPs and a 37% increase in new organizations sourcing the destination. This streamlined process significantly improved the experience for event professionals, attendees, and hotels, while providing Visit San Jose with robust reporting capabilities for city events.

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Christian Brothers Automotive (CBA) faced significant challenges managing a variety of events due to disparate systems and inefficient communication. Their reliance on a third-party vendor for housing management caused delays and mismatched registration and housing lists. Critical room block utilization and reporting capabilities were essentially non-existent. This lack of integrated systems resulted in widespread frustration, inefficiencies, and an inability to assess program impact. Christian Brothers Automotive addressed these issues by adopting a comprehensive suite of Cvent solutions, including Registration, Event Diagramming, and Passkey. These integrated tools consolidated all event management processes into a single system, significantly improving overall efficiencies. The Registration tool facilitated secure data collection and personalized attendee experiences, while Event Diagramming provided detailed space layouts and visual experiences for streamlined planning and collaboration. Cvent Passkey automated housing management, offering custom booking sites and real-time dashboards for improved room block oversight. This allowed CBA to track all event program data easily in one location. The implementation of Cvent solutions yielded significant results for both companies. Christian Brothers Automotive saved over 6,300 hours specifically in managing room blocks. Marriott Marquis Houston created more than 2,000 diagrams annually and efficiently managed 167,000 annual group room nights with Passkey. The hotel also generated over $800,000 in incremental revenue each year by offering upsell amenities through Passkey. Overall, the integrated system streamlined workflows, sped up collaboration, and allowed teams to focus on hospitality, leading to exponential growth in attendee engagement.

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Manual rooming list processing led to extensive data entry, high error risk, and consumed valuable staff hours for Schulte Hospitality. Planners lacked real-time visibility, and staff often spent one to 1.5 hours daily pulling and updating lists. Remote teams also faced limited PMS access, and scaling the growing brand with lean staffing proved challenging due to these legacy processes. During a pivotal tech transition following Hilton's acquisition of the Graduate brand, Schulte Hospitality sought a modern solution for group room block management. They selected Cvent Passkey to automate room block workflows and manage reservations without direct PMS access. This empowered planners and clients with real-time, self-service booking and editing capabilities. Passkey also reduced manual data entry and errors through its upload and validation tool, supporting flexible and scalable operations across 34 hotels. In the first six months, Schulte Hospitality processed 54,000 reservations via Passkey, achieving dramatic efficiency gains. Staff members saved an estimated two hours per day, redirecting this time to higher-impact client support and sales activities. The solution significantly reduced human error and improved data accuracy, while enabling small hotels to deliver a seamless experience similar to larger properties. This also empowered planners with 24/7 self-service access and boosted upsell revenue opportunities. Ultimately, the transformation improved staff morale and enhanced both guest and employee experiences.

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Meliã Hotels International faced challenges with online visibility and a fragmented group sales strategy across its hundreds of hotels. The rise of remote work made it harder to reach meeting planners, who were no longer under one roof. Internally, sales teams used multiple disconnected tools, leading to no central source of truth for performance or planner engagement. This lack of unified data prevented them from understanding lead origins, conversion rates, or competitive positioning. Meliã needed a strategic approach and a partner to consolidate systems and improve data-driven decision-making to drive qualified RFPs. Meliã Hotels International partnered with Cvent, utilizing their targeted digital advertising and business intelligence tools, alongside a strong Cvent Supplier Network (CSN) presence. They enhanced CSN profiles with high-quality content and deployed targeted CSN advertising to increase visibility for priority hotels. Cvent Business Intelligence was implemented to centralize performance data, identify demand patterns, and benchmark market positioning, providing a single source of truth. The solution also streamlined workflows by integrating Cvent with CRM and PMS, automating RFP flow and improving data hygiene. This strategic implementation aimed to attract quality RFPs, monitor performance, and improve data-driven decision-making at scale. Since adopting Cvent, Meliã Hotels International achieved a 15% increase in RFPs, indicating stronger market presence and qualified planner interest. They also saw a 23% increase in new planner organizations engaging with their hotels, expanding their reach for new business. The average RFP response time improved significantly, dropping from approximately 19 hours+ to 15 hours, giving sales teams a competitive speed advantage. Operational efficiency made strides through sharpened internal processes and a smarter, more connected sales strategy. Overall, Meliã experienced measurable improvements in both visibility and performance, converting interest more efficiently without adding complexity.

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Pearson Technology, a boutique AV production company, built its reputation on high-quality services and a 95% customer retention rate, primarily growing through word-of-mouth. Despite this strength, the company faced limited visibility beyond its existing network. As industry trends shifted towards unique venues and digital-first sourcing, Pearson needed a way to efficiently connect with new clients. Without improved online discoverability, they risked being excluded from high-value RFPs and emerging opportunities. To address these challenges, Pearson Technology adopted the Cvent Vendor Marketplace, Powered by Reposite. This AI-powered platform connects event professionals with suitable suppliers based on various requirements. Utilizing Reposite, Pearson gained instant access to a vast network of qualified leads and RFPs from event planners worldwide. The platform allowed them to select which events to bid on, present detailed proposals using robust tools, and advertise their full range of AV production services to a highly targeted audience. The Cvent Vendor Marketplace delivered clear and quantifiable results for Pearson Technology. The company achieved a 12x ROI on their advertising investment, with expectations for it to double or triple. They secured high-quality leads, noting an average RFP value of $27,000, and expanded their service offerings to meet varied client demands. The platform not only helped win significant new business but also facilitated repeat engagements and long-term partnerships. This enabled scalable growth without compromising their relationship-focused approach.

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Hilton Boston Park Plaza faced significant challenges after reflagging from an independent hotel to a Hilton property, which disrupted existing systems and workflows. The hotel also operated in Boston's fiercely competitive meetings market, receiving nearly 2,000 RFPs annually and competing with other major cities. Additionally, the team struggled with manual processes, disparate data, and inefficiencies in managing RFPs, tracking sales, and analyzing market performance. To overcome these challenges, Hilton Boston Park Plaza adopted Cvent One, a centralized platform that consolidated visibility, automation, and intelligence for group sales. They leveraged CSN Advertising, including a Four Diamond listing and Suggested Ads, to boost exposure and attract new planners. The hotel also implemented Cvent Passkey for automated room block management and utilized Planner Navigator for strategic prospecting, alongside Smart Custom Proposals and 3D Diagramming to create visually engaging and accurate proposals. These strategic investments led to measurable growth and efficiency, including a 12% year-over-year increase in RFP volume and a 45% increase in organizations sourcing via the Cvent Supplier Network. The hotel maintained a 99.6% response rate and a 67.2% bid rate, with an average response time under 10 hours. Awarded room nights increased by 50.2%, and awarded RFP value grew by 89.8%, while Cvent Passkey generated over $500,000 in incremental upsell revenue.

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Arlington, Texas historically faced limitations in accommodating large events, capped at around 300 rooms. With the opening of a new convention center and connected hotels, the city dramatically expanded its capacity to nearly 1,200 rooms and over 300,000 square feet of meeting space. This growth introduced new challenges, including low planner awareness, intense competition within the DFW metroplex, and the need to adapt to evolving digital buyer behaviors. To capitalize on its expanded capabilities and reach new markets, Arlington Convention & Visitors Bureau (CVB) leveraged Cvent’s technology suite. This included investing in a Three Diamond listing on the Cvent Supplier Network for maximum visibility, along with targeted digital advertising and strategic trade show participation. The sales team also adopted Planner Navigator for smarter prospecting and utilized Cvent’s Business Intelligence for data-driven strategy and improved decision-making. Arlington's investment led to transformative growth, with convention room nights quadrupling in less than four years. The CVB significantly increased its involvement, now being copied on 50% of RFPs received through Cvent. This success elevated Arlington’s market position, helping the city climb to #29 in Cvent’s Top Meeting Destination rankings and generating substantial economic impact, supporting jobs across various sectors.

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Fairmont Breakers Long Beach, a new luxury hotel, opened in a competitive Los Angeles market, facing challenges in gaining visibility and competing for group business against established venues. Planners expected unique, tech-enabled, hybrid-ready experiences, fast RFP responses, and seamless booking processes. Operating with a small sales and reservations team for its 185 guest rooms and 9,000 sq. ft. of meeting space, efficiency and automation were crucial for managing high volumes of inquiries. Unique architectural columns also posed a logistical challenge for event planners concerned about sightlines. To meet these challenges, Fairmont Breakers Long Beach adopted a data-driven, technology-first approach, leveraging Cvent's integrated technology suite. CSN Advertising was utilized to boost the property's visibility to planners sourcing in the competitive market. Cvent Passkey streamlined room block management, enabling automated group reservations, integration with the property management system, and upsell revenue opportunities. Cvent Event Diagramming provided interactive diagrams and 3D visualization, helping planners overcome challenges with unique spaces and architectural columns, ultimately streamlining operations and enhancing visibility. The hotel achieved a 100% RFP response rate with an average response time of 10 hours. It converted 9.3% of RFPs to bookings, which was above the market average, and received $36 million in RFP opportunities in 2025. Passkey-enabled upsells on suites and spa packages contributed to incremental non-room revenue growth, with nearly 1,000 reservations made in Passkey in 2025. Efficiency gains from Passkey and Event Diagramming allowed the lean team to handle a high volume of group business, diagramming 84 events in their first year, and successfully securing events that competitors could not.

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Landry's, a hospitality group with over 600 restaurants nationwide, struggled to expand its group business and deepen corporate relationships. They faced limited exposure to new corporate and association planners, fragmented communication channels, and manual, time-intensive lead management. This made it difficult to respond quickly to RFPs, track ROI across a diverse portfolio, and reach planners using digital sourcing platforms. The company needed a unified and scalable approach to highlight its brands and streamline the inquiry-to-booking path. Landry's partnered with Cvent and leveraged the Cvent Vendor Marketplace, Powered by Reposite, an AI-powered sourcing platform. This solution broadened their exposure, connecting properties with a wider range of planners beyond traditional MICE, including executive assistants and HR professionals. The platform's AI-powered matching provided high-quality, well-aligned RFPs, while centralized lead management routed all inquiries through the national sales office. This enabled consistent, personalized, and rapid responses, with the team aiming for a same-day standard. In the first year of using Reposite, Landry’s generated over $100,000 in new revenue, directly attributed to the platform. They achieved an impressive 92% RFP response rate, reflecting improved match quality and operational discipline. The company expanded its presence from 25 to 225+ properties on the platform, gaining access to previously untapped planner segments and securing high-value wins. This led to repeat business and the development of long-term partnerships, significantly improving operational efficiency and enhancing brand reputation.

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The Education Trust, an advocacy nonprofit, faced significant challenges with manual and fragmented restaurant and private dining sourcing for its increasing number of smaller, off-site events. The existing process involved broad Google searches, navigating multiple individual restaurant websites, confirming capacity, submitting separate RFPs, and waiting for scattered email responses. This multi-step workflow was extremely time-consuming, often stretching across multiple days, and pulled essential time away from strategic initiatives and stakeholder management. They needed a more efficient, structured approach to restaurant sourcing without increasing staff or sacrificing control. The Education Trust implemented the Cvent Vendor Marketplace, powered by Reposite, which offered a curated marketplace and an AI-assisted RFP workflow. This solution replaced manual online searches with a centralized, planner-friendly workspace for restaurant and small-format event sourcing. A high-stakes test arose when the CEO required a last-minute private dinner for 12 VIP guests in Austin with non-negotiable constraints. Ray submitted a single RFP through Reposite, which yielded five responses. This allowed them to quickly vet and present three finalists, with the chosen restaurant successfully meeting all criteria, including budget and capacity adjustments. Through the implementation of Reposite, The Education Trust achieved significant operational improvements and executive satisfaction. Ray Galloway estimated saving 2–3 hours per sourcing request, transforming multi-day manual processes into efficient workflows. The new system enabled a faster turnaround, with multiple tailored proposals received within 24–48 hours and restaurant selections confirmed within the same 48-hour window after leadership review. This success strengthened executive confidence, leading to the renewal of their contract and supporting the expansion of small-format, relationship-driven events without increasing headcount.

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Kimpton The Forum Hotel, a new property in Charlottesville, Virginia, faced significant challenges in a secondary market. Planners often overlooked the smaller city, leading to limited awareness for the hotel. Additionally, the hotel relied heavily on a single owner-client for nearly half its group business, necessitating diversification and a stronger strategy to attract new corporate and association demand while competing with larger nearby cities. To overcome these hurdles, the hotel partnered with Cvent and implemented a comprehensive strategy utilizing the Group Pipeline Multiplier. This included targeted advertising across the Cvent Supplier Network, like Suggested Ads, to expand visibility in target drive-markets. They leveraged Planner Navigator for data-driven outbound prospecting, focusing on specific need periods and tailoring outreach, and utilized RFP Showcase to bid on incremental, highly qualified opportunities not directly sent to the hotel. Cvent Event Diagramming also supported visual storytelling and operational efficiency. The hotel achieved significant measurable gains, including a 35% increase in RFP value year over year. A remarkable 63% of RFPs were from organizations new to the property, and 70% of planners sourcing the hotel were new contacts, demonstrating enhanced awareness and a diversified client base. Furthermore, the hotel maintained a 100% response rate with an impressive average response time of 6.5 hours, fostering strong planner relationships and building a sustainable foundation for group business.

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Turning Stone Resort Casino, a four-diamond, four-star resort with 788 guest rooms and 125,000 square feet of meeting space, faced a challenge in attracting large events typically sourced by major metropolitan centers. Despite its impressive amenities, the resort struggled to transform its image from a rural destination into a national hub for significant meetings and events. The resort addressed this by leveraging Cvent's advertising solutions and tools such as Planner Navigator and Cvent Event Diagramming. They focused on strategic advertising with targeted messages to highlight their unique offerings and draw attention to the resort. This approach involved using data and technology to enhance their visibility and attract event professionals globally. Through these efforts, Turning Stone Resort Casino achieved a 24% increase in received RFPs. They also saw a 23% increase in unique organizations sourcing their venue. Annually, their interactive floor plans garnered over 2,000 views, which contributed to winning large group business and developing repeat customers.

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Cognizant, a global technology services and consulting firm, faced significant challenges managing its extensive global events program. Events constituted 65% of their client engagement, yet manual data transfer to martech platforms like Pardot and Salesforce resulted in inconsistent data and redundant workflows. This made it difficult to accurately track lead generation and measure event ROI, often leading to errors in campaign syncs and loss of critical data for real-time reporting. Data accuracy and efficiency were paramount to understanding high-value touchpoints. To address these issues, Cognizant implemented custom integrations with Cvent, automating the entire end-to-end event management and data capture process. They collaborated with their Sales and Marketing IT team to develop advanced, two-way integrations with Salesforce and Pardot. This involved a thorough evaluation of diverse stakeholder requirements across different event types and regions, leading to the creation of a tailored integration. The solution effectively synchronized invitation lists, registrations, and engagement metrics, allowing data to flow seamlessly into Salesforce and then to other platforms like Pardot and Snowflake for comprehensive data visualization. As a result, Cognizant achieved significant operational improvements and data enhancements. Manual work decreased by nearly 70%, and event data health improved by 65%. There was a 90% increase in event data captured in Salesforce, with 49% originating from Cvent. The company successfully managed 14,800+ registrants across various events, maintaining a 96% audience retention rate. These integrations greatly improved the quality of marketing qualified leads (MQLs) and provided sales and marketing teams with a nearly 360-degree understanding of customer engagement, significantly influencing the pipeline.

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ACEC Arizona faced significant challenges managing complex housing blocks for its large annual conference and numerous smaller meetings. Manually handling room reservations for thousands of attendees across multiple venues was inefficient, error-prone, and resulted in a "rooming list nightmare." Both ACEC Arizona and partner hotels like The Westin Riverwalk struggled with inconsistent data formats, missing information, and the arduous task of tracking updates and changes for reservations. This manual process hindered collaboration and made it difficult to secure personal data and optimize guest experiences. Both ACEC Arizona and The Westin Riverwalk adopted Cvent Passkey to streamline their reservation processes. The automated solution integrated with The Westin’s Property Management System, synchronizing reservations and creating a unified process for registrants. ACEC Arizona leveraged its own Passkey license to embed room selection directly into the conference registration, offering attendees a seamless, branded booking experience. This allowed guests to self-manage bookings, while dashboards provided real-time communication between the hotel and planners on pickup rates and availability. Additionally, Passkey enabled the hotel to offer upgrades, extended stays, and additional amenities, creating new revenue streams and enhancing guest experiences. Implementing Cvent Passkey led to significant improvements for both ACEC Arizona and The Westin Riverwalk. The Westin Riverwalk generated over $700,000 in additional upsell revenue annually through Passkey's amenity and extended stay options. The solution also successfully managed 300,000 room nights for a large conference and processed more than 24,000 annual reservations securely. Both organizations experienced substantial time savings, freeing up staff from manual room block management to focus on building more events and enhancing guest experiences. The platform also fostered improved communication, coordination, and data security, eliminating the "rooming list nightmare" and allowing for seamless collaboration on critical event details.

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