Lola's Hot Sauce needed to increase retail velocity and improve average weekly turns per store selling as it scaled. The team wanted to isolate performance by market while controlling for variables. They also needed a reliable way to generate consistent, period-over-period results. They implemented a hyperlocal creator marketing approach supported by consumer data to identify and focus on specific markets. The program activated a creator network to produce authentic content tied to local retail environments. Campaigns were executed to drive both in-store momentum and repeatable performance across targeted locations. The targeted markets grew average weekly turns by 3X. In some locations, turns increased up to 16X during campaigns. After campaigns ended, results sustained by nearly 80% for three months post-campaign. The brand also reported consistent results period-over-period over more than a year of partnership.

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Thelma's Treats faced months-long lead times to launch localized marketing campaigns using other tactics. This slowed their ability to respond quickly in key markets. It also made it harder to keep their marketing mix fluid and relevant. They implemented an authentic, localized influencer marketing approach to speed execution. The program took campaigns from concept to content in a couple days and focused distribution on key audiences in key markets. It also produced content they could reuse as part of their brand-level social strategy. Thelma's Treats delivered content in a couple days rather than waiting months. They kept their marketing mix fluid and relevant across markets. The campaigns also generated localized content that supported brand awareness, sales, and ongoing social strategy.

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