
AI coworkers for industrial sales teams providing engineering-level technical expertise for complex B2B hardware transactions
Bardin AI provides artificial intelligence coworkers designed specifically for industrial sales teams. The platform combines technical expertise with sales efficiency to support complex B2B hardware transactions across the entire sales lifecycle. Key products include Goss (technical pre-sales AI for feasibility analysis and configuration) and Ada (post-sales and customer support AI). Features include technical documentation integration with datasheets and schematics, custom workflow creation, CRM connectivity with Salesforce, Microsoft Dynamics, SAP, HubSpot, Oracle, and ServiceNow. Serves industries including Motion & Drives, Sensors & Controls, Connectivity & IIoT, Fluid Power & Pneumatics, Semiconductors & Power Electronics, and Automation Systems. Automatically structures knowledge into organizational intelligence and references verified internal documentation before external sources to minimize errors.
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Sales can't memorize 100,000 components. The differences are too vast. You hit your limit fast. Bardin helps bridge those gaps so sales can keep moving without constant engineering support.

We now have 5,500 employees. Our sales engineers don't fit in one room anymore. Getting the right information to the right people at the right time, especially for technical questions, is a major challenge.

We're not just selling what we grew up with. We've acquired two companies in the last 18 months, and figuring out their products and how they fit hasn't been easy. Bardin will help us integrate, learn, and sell faster.

We have 22 divisions, and each one can cross-sell the others' products. But we often don't know them well enough to speak confidently. Getting the right data in my hands while quoting is my top priority.
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