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Emre Ertan, Co-Founder & Co-CEO at Cenoa

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Leaders,

Emre Ertan, Co-Founder and Co-CEO of Cenoa, joins us to discuss how an international dollar account on modern rails enables freelancers and small businesses in emerging economies to receive payments faster and retain a higher percentage of their earnings. We cover why cross-border payouts in markets like Turkey and Nigeria can cost up to 8 percent with legacy options, how stablecoins make transfers simpler and more reliable, and what it takes to support exporters, entrepreneurs, and freelancers such as designers and engineers working globally.

Emre shares his journey from Stanford to startups, lessons from leading product teams, and why Turkey’s culture, time zone, and talent make it a natural bridge between East and West.

Chapters

00:00 Introduction to Emre Ertan and Cenoa

02:40 The Journey from Stanford to Entrepreneurship

05:26 Experiences Shaping Product Management and Leadership

08:29 The Birth of Cenoa and Its Mission

11:23 Understanding Blockchain and Its Applications

13:48 Cenoa’s User Base and Success Stories

16:50 Freelancing in Turkey: Opportunities and Challenges

19:22 Cultural and Economic Factors Influencing Freelancing

22:20 The Future of Freelancing in Turkey

24:43 Barriers to Freelancing and Payment Issues

27:32 Conclusion and Personal Insights

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Emre Ertan, Co-Founder & Co-CEO at Cenoa