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Chris Perkins, President at Model B

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Leaders,

In this episode, Chris Perkins, President at Model B, joins us to unpack the actual purpose of marketing and why the best brands succeed by creating consistent, additive experiences across every touchpoint. Chris explains why marketing is about changing minds, how empowered teams and freelancers often outperform traditional models, and why the best leaders treat brand as an extension of their company culture, not just a department.

He shares how Model B uses a collective of top experts to deliver growth with precision, why most companies overcomplicate their marketing strategies, and what it takes to invest in a brand that lasts. We also explore how leadership alignment, freelance motivation, and clear customer focus are critical to building brand trust.

This episode is a must-listen for any leader rethinking their growth playbook and wondering how to balance strategy, execution, and talent.

Chapters

00:00 The Evolution of Marketing Technology

07:07 Defining the Purpose of Marketing

16:11 The Role of Brand in Business Success

23:53 Empowering Teams for Better Customer Experience

26:48 The Future of Freelance Marketing

28:30 The Rise of Freelancers and Their Impact

31:15 Investing in Brand: What’s the Minimum?

36:28 Executing a Strong Brand Strategy

42:16 Why Choose Consultancy Over Full-Time Employment?

47:25 Navigating Loyalty and Buy-In in Modern Workplaces

50:19 Identifying and Overcoming Friction Points

Follow Up Material & Links

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Chris Perkins, President at Model B