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Alp Sezginsoy, Founder of Expertera & Dojo Talent

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Leaders,

In this episode, Alp Sezginsoy, Founder of Expertera and Dojo Talent, joins us to share his journey building one of the leading expert talent platforms across Turkey, the CIS, Eastern Europe, the Middle East, and beyond.

Alp explains how Expertera evolved into a unique value proposition at the intersection of an expert network and an on-demand expert marketplace, what they call an ‘Expert-as-a-Service’ platform. Offering flexibility from hourly expert engagements to fractional executive roles, Expertera has transitioned from a traditional expert network into a subscription-based, tech-enabled marketplace. Alp also discusses the strategic role AI plays in scaling expertise and how organizations can better adapt to a flexible, global workforce. We explore the rise of freelance talent in emerging markets, the connection between leadership vision and P&L growth, and why fast, flexible access to expertise is becoming critical for enterprise success. Alp also shares insights on Expertera’s recent merger and how it will enhance their growth, their expansion roadmap, and the future of combining human expertise with AI-powered platforms.

Key Themes:

Building an expert platform across emerging markets
Launching and scaling a subscription model to drive strategic client engagement
Merging human expertise with AI to deliver faster, smarter solutions
How leadership vision ties to growth, adaptability, and talent strategy
Trends in global hiring from emerging regions like Eastern Europe and the Middle East

Chapters

00:00 Introduction and Background

02:49 The Evolution of Freelance Solutions

05:56 Challenges and Opportunities in Turkey’s Freelance Market

08:55 Expert Networks vs. Talent Marketplaces

12:07 The Subscription Model Transformation

14:55 Strategic Engagement with Clients

17:52 Future of Work and AI Integration

21:05 Mergers and Growth Strategies

23:47 Conclusion and Future Outlook

27:06 Identifying Patterns in Leadership and Vision

30:25 The Importance of Quick Engagement and Flexibility

32:46 Linking Vision to P&L and Revenue Opportunities

35:00 Understanding the Supply Side of Talent

39:09 Growth Trends in Hiring from Emerging Markets

42:56 The Shift Towards Adaptability in Work Environments

49:40 Future Growth and Strategic Goals for Expertera

Follow Up Material & Links

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Alp Sezginsoy, Founder of Expertera & Dojo Talent