From 24 to 107 exact categories
Buyers are increasingly expecting specialization. Companies are not searching for "marketing" any more. They are searching for a marketer who knows their exact commerce platform. Here is what our search data shows.
Human Cloud TeamGet this in your inbox every week. Join 26,000+ subscribers.
Subscribe →We have been saying for a while that the flexible workforce is specializing, not consolidating. Our search data holds the receipts, and the specialization is growing.
Five weeks ago, companies searched 24 different categories in a week. Last week they searched 107.
Companies are not searching "marketing." They are searching Shopify, biotech, deep tech, culinary, hospitality, healthcare technology, and early education.
The implication for solutions is the one we have been pointing at all along. The broad version of your positioning gets skipped. Buyers arrive with specific language, and the solutions that surface are the ones whose positioning matches the narrow term, not the category above it.
Distinct categories searched per week
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24
Week of Jun 22
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→ |
72
Week of Jul 6
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→ |
107
Week of Jul 20
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HC Search Trends
Every 39 seconds, someone is looking at a solution profile on Human Cloud. Here is what they are searching to find them.
| Marketing | +67% this month |
| Advisory Consulting | +50% this month |
| Engineering | +50% this month |
| Caregiving | +33% this month |
| Healthcare and Life Sciences | +17% this month |
| Consumer Electronics | -17% this month |
| Developers | -20% this month |
| Civil Engineering | -25% this month |
| FMS | -50% this month |
| Healthcare | -60% this month |
New this month
Ecommerce, Shopify, biotech, deep tech, blockchain, healthcare technology, culinary, hospitality, apparel, and athletics. None of these were searched at all last month.
If one of these describes what you actually do, that is the language worth putting on your profile.
Percentages are this month vs last month.
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Human Cloud is where companies come to scale their flexible workforce.
Instead of one-off reqs or bloated agencies, buyers come to Human Cloud to find the solutions they build their flexible workforce with. They do this through RFPs, the perfect balance between proof of process and filling immediate needs.
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