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Gig Marketplaces

Gig Marketplaces are large, freelancer marketplaces, that have all skills, average 500,000+ freelancers, and typically focus on self service functionality.

Matthew MottolaMatthew MottolaJuly 22, 20252 min read
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Market Map: Gig Marketplaces

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Featured Gig Marketplace Solutions

About market map

What is Human Cloud’s Market Map?

Market Map tracks the top solutions across the flexible workforce, including solutions across gig, freelance, fractional, and agentic AI workforce models.  Solutions included in Market Map are in the 80th percentile of their segment

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Segment information

What are Gig Marketplaces?

Gig Marketplaces are large, freelancer marketplaces, that have all skills, average 500,000+ freelancers, and typically focus on self service functionality.

Human Cloud's Analysis

Core Problem: How do you access large volumes of freelancers? Most roles take 6+ months to get filled, and the full time labor force is dwindling.  

Solution: Large, horizontal, gig marketplaces should be the first place you search. They are the historically first type of flexible talent solutions, and have the largest, most diverse set of individuals.

Important To Consider: Large, horizontal, gig marketplaces require work. Rather than picking up the phone and calling your HR, Procurement lead, or recruiter, the full process is typically up to you.

At Human Cloud we recommend weighting these factors based on your own unique requirements.

  1. User experience data – How well do users rate the experience of using the platform?
  2. Volume – How many freelancers are on the platform? Horizontal marketplaces typically have 10m+ freelancers.
  3. Transparency – How transparent is the platform? Are fees up front and visible? Are profiles complete, with proof that these individuals are more than just a web page.
  4. Social Proof – Have your peers used this platform? Has your industry used this platform?

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Human Cloud experts help you identify, get started, and scale your flexible workforce.

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Human Cloud is the intelligence layer for the flexible workforce. We help companies connect to the world's best flexible talent solutions through AI driven search, contextual matching (think Amazon recommendations for business case and feature sets needed), and an embedded service layer that can be managed internally.

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Matthew Mottola

Matthew Mottola

CEO, Human Cloud

Matthew Mottola is the CEO of Human Cloud, the leading sourcing platform for companies to scale their future workforce. A serial entrepreneur, angel investor, and author of The Human Cloud book, published by HarperCollins; Matthew has been at the forefront of workforce tech for 15+ years. With an extended passport, Matthew has lived, led companies, and spoken across 50 international stages, while leading and advising global brands from Microsoft, to Novo Nordisk, to G7 Governments. On any given day you can find Matthew fighting his IDE in Singapore, San Francisco, or his hometown of Newburyport, Massachusetts.

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